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Global Design Trends

Design and User Experience
Location: 2006 Level: Novice
Presentation: Global Design Trends Presentation [PDF]

How do you make it easy to look bigger and more global than you are? How do you create a maintainable yet personal experience for users around the world? Hear about practices and the trade-offs multinational companies make to incorporate cultural diversity in user interface design. Talk with companies who touch the global masses successfully every day on incorporating culture to bring results within business, technology, and design groups.

Photo of Aaron Marcus

Aaron Marcus

Aaron Marcus and Associates, Inc. (AM+A)

Mr. Marcus is the founder and President of Aaron Marcus and Associates, Inc. (AM+A). A graduate in physics from Princeton University and in graphic design from Yale University, in 1967 he became the world’s first graphic designer to be involved fulltime in computer graphics. In the 1970s he programmed a prototype desktop publishing page layout application for the Picturephone™ at AT&T Bell Labs, programmed virtual reality spaces while a faculty member at Princeton University, and directed an international team of visual communicators as a Research Fellow at the East-West Center in Honolulu. In the early 1980s he was a Staff Scientist at Lawrence Berkeley Laboratory in Berkeley, founded AM+A, and began research as a Co-Principal Investigator of a project funded by the US Department of Defense’s Advanced Research Projects Agency (DARPA). In 1992, he received the National Computer Graphics Association’s annual award for contributions to industry. He was the keynote speaker for ACM/SIGGRAPH 1980, the organizer and chair of the opening plenary panel for ACM/SIGCHI 1999, and the closing keynote plenary speaker for UPA 2005, the Usability Professional’s Association’s annual conference. In 2007, he was named an AIGA Fellow by the AIGA Cross-Cultural Design Center. He is the Editor-in-Chief of User Experience (UX), Editor of Information Design Journal, and is a regular columnist of Interactions. He is also on the Editorial Boards of Visible Language, Universal Access Journal, and the International Journal of Human-Computer Interaction.

Mr. Marcus has written over 250 articles; written/co-written five books, including (with Ron Baecker) Human Factors and Typography for More Readable Programs (1990), Graphic Design for Electronic Documents and User Interfaces (1992), and The Cross-GUI Handbook for Multiplatform User Interface Design (1994) all published by Addison-Wesley; and contributed chapters/case studies to five handbooks of user-interface design, information appliances, and culture. Mr. Marcus focuses his attention on the Web and wireless communication, mobile devices, helping the industry to learn about good user-interface and information-visualization design, providing guidelines for globalization/localization, the challenges of “baby faces” (small displays for consumer information appliances) of ubiquitous devices, and cross-cultural communication. Mr. Marcus has published, lectured, tutored, and consulted internationally for more than 35 years and has been an invited keynote/plenary speaker at conferences internationally. He is a visionary thinker, designer, and writer, well-respected in international professional communities, with connections throughout the Web, user interface, human factors, graphic design, and publishing industries.

Jimmy Kim


Jimmy is Executive Vice President of Nexon Corp, and Head of Nexon’s Portal (www.nexon.com) and Web Services. Nexon is one of the most successful online gaming provider, with games such as Maple Story and Kart Rider. Nexon services its games across 60 countries to an audience of 300 million. Jimmy is also the President of Innotive, where Nexon is a major shareholder. Innotive mixes passion, creativity and technology to create new interactive user experiences and innovative presentation solutions. Innotive’s client lists include BMW, Infiniti, Nike Golf, Dentsu, Korea Telecom and other leading worldwide companies. Jimmy received his B.S. in Engineering from Northwestern University, and also a M.S. in Engineering from Korea Advanced Institute of Science and Technology (KAIST). Jimmy also attended Stanford University’s Graduate School of Business’s Executive Management Program.

Photo of Erik Hersman

Erik Hersman


Erik grew up the son of linguistic missionaries in Africa, bouncing back and forth between Sudan and Kenya until he left to the US for college. He is now an independent strategy consultant who writes about high- and low-tech change in Africa at AfriGadget and White African.

Recent mapping projects include eppraisal.com (US real estate) and Ushahidi (post-election violence in Kenya).

Photo of Kelly Goto

Kelly Goto

gotomedia, LLC

As an evangelist for "design ethnography´┐Ż, Kelly Goto is dedicated to understanding how real people integrate products and services into their daily lives.Goto is a sought-after international keynote lecturer and author on the topics of web and mobile strategies, usability, and design ethnography. Her book, Web Redesign 2.0: Workflow that Works has been translated into 14 languages and is an established standard for workflow methodologies and user-centered design principles worldwide.

Kelly is principal of gotomedia, LLC, a global leader in research-driven, people-friendly interface design for web, mobile and product solutions for clients including Seiko Epson Japan, Adobe, VeriSign, Nokia, WebEx and CNET. For the past 20 years, she has worked in the digital media industry launching brands and initiatives for Toyota, Paramount, Infiniti, Sony Pictures, Warner Bros. Online, and Wells Fargo Online. Kelly’s focus on cross cultural studies, mobile devices and interfaces have cumulated in the formation of a global research network with partnerships based on Finland, Spain, New Zealand and China.

Kelly is a former President of the AIGA Center for Brand and is a member of San Francisco’s Bay CHI Usability Organization. She is also the editor of gotomobile.com, a highly regarded online publication focusing on mobile user experience. When not tethered to her laptop, Kelly enjoys spending time with husband Skip and new daughter Kirin, working virtually and living free.

Surya Vanka