• Etelos
  • IBM
  • Microsoft
  • Adobe Systems, Inc.
  • Cynergy
  • Nokia
  • Openmaru Studio
  • WebEx
  • AOL
  • Citrix Systems
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  • Disney
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  • HCL Technologies
  • Intuit Quickbase
  • Oracle
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  • Salesforce.com
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  • Sun Microsystems
  • Symphoniq Corporation
  • TeleAtlas
  • Yahoo! Inc.
  • Amazon Web Services
  • Atlassian Software Systems
  • awareness
  • BroadSoft
  • Curl
  • Denodo
  • Dixero
  • Force10 Networks
  • Humanix Inc.
  • Intel
  • JackBe
  • Jaduka
  • Jive Software
  • Juniper Networks
  • Kapow Technologies
  • Keynote Systems
  • Leverage Software
  • LiquidApps
  • LithiumTechnologies
  • LongJump
  • Morfik
  • Mzinga
  • NeuStar
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  • ONEsite
  • OpSource
  • Panther Express
  • Profy
  • Real Time Content
  • Rearden
  • Rearden Commerce
  • Remy
  • Reply
  • spigit
  • StreamVerse, Inc.
  • StrikeIron
  • XBOSoft
  • Znak
  • O'Reilly Alpha Tech Ventures
  • Panorama Capital
  • ACM Queue
  • Berlin Partner
  • BlogHer
  • Business Marketing Association
  • Dr. Dobbs
  • Fast Company
  • GigaOM
  • Juniper Research
  • Mashable
  • MSDN Magazine
  • NewTeeVee
  • Revenue Magazine
  • TechNet
  • Technorati
  • Topix
  • Webware
  • Wired
  • WOW

Sponsor & Exhibitor Opportunities

Vicki Sanders

Media Sponsor Opportunities

Liliana Arancibia

Press/Media Inquiries



Natalia Wodecki

Contact Us

View a complete list of Web 2.0 Expo contacts.

IBM: Web 2.0 Goes to Work

Location: 2016 Level: Novice

Web 2.0 is changing the way companies think, work, and run their businesses. From mashups to social networking, these new tools and principles can help improve employee effectiveness, solve business problems, and change the model for smart, social business interactions. Hear what IBM is doing internally, and how they’re helping organizations realize the value of Web 2.0 in the enterprise.

Photo of Gina Poole

Gina Poole

IBM Software Group

Gina Poole is Vice President of Social Software Programs & Enablement, and SWG Web Marketing & Sales. She has worldwide responsibility for creating and optimizing programs that use IBM social software offerings and technologies to drive innovation and collaboration. She is charged with establishing SWG as the showcase for the benefits of social computing. In addition, Gina is responsible for IBM Software web marketing and online sales. She leads a worldwide team to deliver IBM’s software web presence, web marketing tactics including social media marketing, and web-based sales channels.

In her previous role, she was Vice President, Innovation and University Relations for IBM. She had worldwide responsibility for developing and executing internal programs that drive IBM’s strategic imperative for innovation further into IBM’s culture; and external programs for collaborating with clients, partners, governments and academia to foster innovation. Prior to that Gina was Vice President of Developer Relations for IBM where she had worldwide responsibility for IBM’s developer programs that attract early adopters of technology, individual developers, and independent software vendors to IBM with tools, technical information, education, and interactive on-line resources that help developers build their skills and deliver successful IT projects.

Gina began her career with IBM in 1984 as a programmer in the personal computer division. She has held a number of management positions in IBM’s software and hardware divisions including: strategy and operations, technology and industry relationships, product management, and software development. Gina is a certified Project Management Professional (PMP) and holds degrees in computer science, business management, and economics.

Photo of Rod Smith

Rod Smith

IBM Emerging Internet Technologies

Rod Smith is an IBM fellow and Vice President of the IBM Emerging Internet Technologies organization, where he leads a group of highly technical innovators who are developing solutions to help businesses realize the value of Web 2.0 to the enterprise. In his many years in the industry Rod has moved IBM – and the IT community – to a rapid adoption of technologies such as Web services, XML, Linux, J2EE, and various wireless standards. As an IBM Fellow, Rod is helping lead IBM’s strategic planning around Web 2.0 technologies and practices, with a focus on how these technologies can bring real business value to IBM’s customers.