Sponsors
  • Etelos
  • IBM
  • Microsoft
  • Adobe Systems, Inc.
  • Cynergy
  • Nokia
  • Openmaru Studio
  • WebEx
  • AOL
  • Citrix Systems
  • Coghead
  • Confident Technologies
  • Disney
  • Disney
  • EffectiveUI
  • F5 Networks
  • HCL Technologies
  • Intuit Quickbase
  • Oracle
  • S60
  • Salesforce.com
  • Spinscape
  • Sun Microsystems
  • Symphoniq Corporation
  • TeleAtlas
  • Yahoo! Inc.
  • Amazon Web Services
  • Atlassian Software Systems
  • awareness
  • BroadSoft
  • Curl
  • Denodo
  • Dixero
  • Force10 Networks
  • Humanix Inc.
  • Intel
  • JackBe
  • Jaduka
  • Jive Software
  • Juniper Networks
  • Kapow Technologies
  • Keynote Systems
  • Leverage Software
  • LiquidApps
  • LithiumTechnologies
  • LongJump
  • Morfik
  • Mzinga
  • NeuStar
  • Octopz
  • ONEsite
  • OpSource
  • Panther Express
  • Profy
  • Real Time Content
  • Rearden
  • Rearden Commerce
  • Remy
  • Reply
  • spigit
  • StreamVerse, Inc.
  • StrikeIron
  • XBOSoft
  • Znak
  • O'Reilly Alpha Tech Ventures
  • Panorama Capital
  • ACM Queue
  • Berlin Partner
  • BlogHer
  • Business Marketing Association
  • Dr. Dobbs
  • Fast Company
  • GigaOM
  • Juniper Research
  • Mashable
  • MSDN Magazine
  • NewTeeVee
  • Revenue Magazine
  • TechNet
  • Technorati
  • Topix
  • Webware
  • Wired
  • WOW

Sponsor & Exhibitor Opportunities

Vicki Sanders
415-947-6107
vsanders@techweb.com

Media Sponsor Opportunities

Liliana Arancibia
415-947-6179
larancibia@cmp.com

Press/Media Inquiries

confpr@oreilly.com

or

Natalia Wodecki
415-947-6762
NWodecki@cmp.com

Contact Us

View a complete list of Web 2.0 Expo contacts.

Experience-driven Product Strategy

Design and User Experience, Workshop
Location: 2003 Level: Novice

Based on a new O’Reilly book by the strategy and design experts at Adaptive Path, this workshop will help you learn how to make user experience a strategic advantage. As the factors affecting our business get more complex, we must deal with greater and greater uncertainty. Putting user experience at the center of your strategy and has emerged as an innovative and effective way to handle this uncertainty, as it allows us to embrace complexity rather than ignoring or attempting to reduce it. It also requires making your design process more flexible and agile.

You will come away from the session with:

  • Clear ideas on how and why experience can be a successful product and business strategy
  • A guide for diagnosing some common problems in your organization
  • Tools to help your team focus on experience and reduce uncertainty

This is a workshop for designers, developers, business people, executives, and anyone else who has a vested interest in helping products and services succeed.

Photo of Todd Wilkens

Todd Wilkens

Adaptive Path

Todd Wilkens works for Adaptive Path. He is one of the authors of Subject To Change: Creating Great Products and Services for an Uncertain World (2008) from O’Reilly. He speaks and teaches regularly on research and design.