• Etelos
  • IBM
  • Microsoft
  • Adobe Systems, Inc.
  • Cynergy
  • Nokia
  • Openmaru Studio
  • WebEx
  • AOL
  • Citrix Systems
  • Coghead
  • Confident Technologies
  • Disney
  • Disney
  • EffectiveUI
  • F5 Networks
  • HCL Technologies
  • Intuit Quickbase
  • Oracle
  • S60
  • Salesforce.com
  • Spinscape
  • Sun Microsystems
  • Symphoniq Corporation
  • TeleAtlas
  • Yahoo! Inc.
  • Amazon Web Services
  • Atlassian Software Systems
  • awareness
  • BroadSoft
  • Curl
  • Denodo
  • Dixero
  • Force10 Networks
  • Humanix Inc.
  • Intel
  • JackBe
  • Jaduka
  • Jive Software
  • Juniper Networks
  • Kapow Technologies
  • Keynote Systems
  • Leverage Software
  • LiquidApps
  • LithiumTechnologies
  • LongJump
  • Morfik
  • Mzinga
  • NeuStar
  • Octopz
  • ONEsite
  • OpSource
  • Panther Express
  • Profy
  • Real Time Content
  • Rearden
  • Rearden Commerce
  • Remy
  • Reply
  • spigit
  • StreamVerse, Inc.
  • StrikeIron
  • XBOSoft
  • Znak
  • O'Reilly Alpha Tech Ventures
  • Panorama Capital
  • ACM Queue
  • Berlin Partner
  • BlogHer
  • Business Marketing Association
  • Dr. Dobbs
  • Fast Company
  • GigaOM
  • Juniper Research
  • Mashable
  • MSDN Magazine
  • NewTeeVee
  • Revenue Magazine
  • TechNet
  • Technorati
  • Topix
  • Webware
  • Wired
  • WOW

Sponsor & Exhibitor Opportunities

Vicki Sanders

Media Sponsor Opportunities

Liliana Arancibia

Press/Media Inquiries



Natalia Wodecki

Contact Us

View a complete list of Web 2.0 Expo contacts.

Web 2.0 Best Practices

Location: 2002 Level: Novice

This fast-paced workshop takes a detailed look at some of the biggest technologies driving growth on today’s web sites. Attendees will learn modern best practices to attract more visitors, increase total engagement, and build brand loyalty. This session will teach you how to partner with major online brands and extend the reach of your content to web portals, desktops, and mobile phones. This session provides an in-depth look at emerging technologies and fundamentals that make the Web tick.

Attendees will learn how to attract new visitors by creating more descriptive content using HTML best practices, microformats, and other optimizations that benefit both humans and search engines. We’ll walk through web site analysis tools created by Google, Yahoo!, and Microsoft to help drive more search referrals to your web site and troubleshoot any problems that may be holding you back.

Attracting large crowds to your web site is just the beginning. Web sites need to fully engage each user and extend the reach of site content beyond a destination. In this session you will learn how to package your site content for redistribution across the Web through popular feed formats such as RSS, Atom, JSON, iCalendar, and more!

Packaging your site’s data is just the beginning. We will take an in-depth look at widget development platforms on some of the biggest and most popular sites on the Web. Learn how to place your site’s content on the Google, Facebook, MySpace, Windows Vista, iPhone, WordPress, and more with specialized tools and interaction models.

Photo of Niall Kennedy

Niall Kennedy

Hat Trick Media

Niall Kennedy is an independent consultant in San Francisco specializing in syndication, search, and community-driven media. Niall is the producer of Widget Summit, an annual conference on widget syndication. Niall formerly created syndicated experiences at blog search site Technorati.com and was syndication product lead in Microsoft’s Windows Live Platform group. He has designed and maintained feed services for the past 7 years in shopping search, investment search, and blog search verticals.