Sponsors
  • Etelos
  • IBM
  • Microsoft
  • Adobe Systems, Inc.
  • Cynergy
  • Nokia
  • Openmaru Studio
  • WebEx
  • AOL
  • Citrix Systems
  • Coghead
  • Confident Technologies
  • Disney
  • Disney
  • EffectiveUI
  • F5 Networks
  • HCL Technologies
  • Intuit Quickbase
  • Oracle
  • S60
  • Salesforce.com
  • Spinscape
  • Sun Microsystems
  • Symphoniq Corporation
  • TeleAtlas
  • Yahoo! Inc.
  • Amazon Web Services
  • Atlassian Software Systems
  • awareness
  • BroadSoft
  • Curl
  • Denodo
  • Dixero
  • Force10 Networks
  • Humanix Inc.
  • Intel
  • JackBe
  • Jaduka
  • Jive Software
  • Juniper Networks
  • Kapow Technologies
  • Keynote Systems
  • Leverage Software
  • LiquidApps
  • LithiumTechnologies
  • LongJump
  • Morfik
  • Mzinga
  • NeuStar
  • Octopz
  • ONEsite
  • OpSource
  • Panther Express
  • Profy
  • Real Time Content
  • Rearden
  • Rearden Commerce
  • Remy
  • Reply
  • spigit
  • StreamVerse, Inc.
  • StrikeIron
  • XBOSoft
  • Znak
  • O'Reilly Alpha Tech Ventures
  • Panorama Capital
  • ACM Queue
  • Berlin Partner
  • BlogHer
  • Business Marketing Association
  • Dr. Dobbs
  • Fast Company
  • GigaOM
  • Juniper Research
  • Mashable
  • MSDN Magazine
  • NewTeeVee
  • Revenue Magazine
  • TechNet
  • Technorati
  • Topix
  • Webware
  • Wired
  • WOW

Sponsor & Exhibitor Opportunities

Vicki Sanders
415-947-6107
vsanders@techweb.com

Media Sponsor Opportunities

Liliana Arancibia
415-947-6179
larancibia@cmp.com

Press/Media Inquiries

confpr@oreilly.com

or

Natalia Wodecki
415-947-6762
NWodecki@cmp.com

Contact Us

View a complete list of Web 2.0 Expo contacts.

Ontologies for the Enterprise

Fundamentals
Location: 2002 Level: Novice
Presentation: external link

Enterprises are beginning to understand the immense importance of the evolution towards a semantic web. Those who have no clear strategies will be no better off than companies who ignored search engine optimization in the 1990s. This talk explores the rationale and reasons why such approaches might be desirable as well as delving into some of the research behind the topics. The concepts will be clearly explained to help developers and enterprises understand how semantic technologies might impact them.

Attendees will learn about practical steps they can take today with an outlook for the trends of the future. Those who implement folksonomies or other tag-based semantic declaration mechanisms can also benefit from a greater understanding of how these may be eventually linked to some First Order Logic (FOL) and how such systems may evolve into self-adapting software systems capable of monitoring resource-semantic interactions.

Background:

Folksonomies are considered a ground up approach to creating a semantic web. They rise from a large number of individuals adding “tags” to declare metadata about resources. At the same time, formal ontology, taxonomy, and semantics work often takes a “top down” approach by creating a First Order of Logic (FOL) and branching down into different classifications and branches. This top down approach has often been deemed somewhat confusing for laypeople and thus not easily contemplated as part of a semantics infrastructure by the average web developer.

Photo of Duane Nickull

Duane Nickull

Adobe Systems

As Senior Technical Evangelist for Adobe Systems, Duane Nickull is responsible for Adobe’s
messaging around enterprise solutions in the SOA and Web Services spaces plus other
forward looking aspects such as the Web 2.0. Previously Mr. Nickull co-founded Yellow
Dragon Software Corporation, a privately held developer of XML messaging and metadata
management software, acquired by Adobe in 2003. He previously served as CTO and
President of XML Global Technologies, a publicly traded company acquired by Xenos
Group in early 2003.
Mr. Nickull has written or participated in most of the larger SOA standards work in the past
decade. He currently chairs the OASIS Service Oriented Architecture Reference Model
Technical Committee (SOA-RM TC) which has just delivered a Reference Model for Service
Oriented Architecture as a full OASIS standard. He served as a Vice Chair of the United
Nations Centre for Facilitation of Commerce and Trade (UN/CEFACT) between 2003 and
2006. Within the United Nations, he oversaw the UN’s Electronic Business strategy and
Service Oriented Architecture and modeling efforts. He has served as the project team lead of
the United Nations (UN/CEFACT) Electronic Business Architecture Group (SOA) and a
specially appointed liaison between the W3C, UN and OASIS standards consortiums.
Additionally, Duane has served as the chair and lead system architect for the United Nation’s
Electronic Business Working Group, a direct sub-group of CEFACT TMG and on the
CEFACT TMG Steering Committee. He also has served as the Co-chair of the ebXML
Technical Architecture group as well as co-editor of that specification starting in 1999,
largely recognized as the first post-internet and post XML SOA. He has participated in
writing many of the recent large Service Oriented Architectures that permeate the IT
landscape today such as the W3C Web Services Architecture and also co wrote the
Mackenzie-Nickull Meta-model for Architectural Patterns. Mr. Nickull has written and
contributed many technical articles and books on these subjects
Mr. Nickull has been called Mr. SOA by his peers during introductions to speak on the
subject due to his overwhelming experience writing and contributing to the major Service
Oriented Architectures (SOA’s). Between 1995 and 2006, he spoke at over 500 venues in
various countries around the world
Duane has recently renewed his work in the theoretical field of computational intelligence and
has recently spoken several times to various audiences via the Ontolog Forum on eventcausality
aware inference engines coupled to a query-able ontology. Such mechanisms may
one day bestow true cognitive and reasoning capabilities upon applications. In the field of
semantic reconciliation, Duane was a co-inventor of the first Context-sensitive XML Search
Engine (www.goxml.com) and the first web based XML E-Commerce ASP. He is named on
pending patents pertaining to XML indexing and retrieval covering 51 unique points. He also
served as Technical Director for XSLT.com during the 1990’s until as recently as 2002.
He lives in Vancouver, Canada with his wife and three children, plays in a rock band, actively
snowboards, races Porsche 911’s and mountain bikes. Duane first came to Vancouver
playing in an original band in 1985 and made his living as a professional musician for several
years.