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Sponsor & Exhibitor Opportunities

Vicki Sanders
415-947-6107
vsanders@techweb.com

Media Sponsor Opportunities

Liliana Arancibia
415-947-6179
larancibia@cmp.com

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or

Natalia Wodecki
415-947-6762
NWodecki@cmp.com

Contact Us

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Customer Service is the New Marketing

Strategy and Business Models
Location: 2022 Level: Intermediate

Businesses that provide superior customer service are earning fanatical devotion. Companies like Zappos, CDBaby, and Flickr are demonstrating that doing business online is anything but impersonal, and that developing a relationship with your customers long after the sale is a killer competitive advantage.

This presentation explores how innovative businesses are becoming more transparent with their audience, engaging customers to help solve each others’ problems, design new products and spread the word, and suggests an overall framework and initial steps that online and offline companies can take to start having a real conversation with their customers.

Photo of Lane Becker

Lane Becker

Get Satisfaction

Lane Becker is co-founder and president of Satisfaction Unlimited, a web startup developing tools to foster new methods of communication and collaboration between companies and their customers.

Previously, Lane was co-founder of Adaptive Path, a user experience strategy, research, and design consultancy, known for, among other things, coining the technology terms “blog” and “ajax.” While with Adaptive Path, Lane ran the consulting business and, as the creator of the New Ventures program, developed strategic partnerships with early-stage startup companies to provide them with long-term support for their product ideation, design, and launch strategies.

Photo of Thor Muller

Thor Muller

Get Satisfaction

Thor Muller is CEO & Co-founder of Satisfaction, a startup delivering “people-powered customer service for absolutely everything.” He is also the co-founder and former Managing Director of Rubyred Labs, a San Francisco-based web apps firm. Since its founding in 2005, Rubyred has developed social software for a range of startups and leading portals.

Prior to Rubyred, Thor was a first generation Web entrepreneur, creating Web success stories for companies such as Yahoo, Dell, Bank of America, Intel, Virgin Records, Fujitsu, Discovery Channel, and Sony. In 1995, he started and ran one of the early Web development boutiques, Prophet Communications, later acquired by Frog Design where he served as VP Digital Media. He subsequently founded Trapezo, a venture-funded company that made Web software for syndicating content, acquired by Perfect Commerce in 2002.