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Facebook Marketing: Best Practices

Marketing and Community
Location: 2009 Level: Novice

Facebook offers marketers many ways to reach customers, from contextual, flyers, advertising, groups, sponsored groups, and widgets. With deployment projects starting at virtually nothing to development projects in the hundreds of thousands of dollars, success can still wildly vary. Sadly, many initiatives have low adoption, fail, or have their communities reject them all together. Learn from this panel of deployment experts on how to best develop a strategy, and define best practices from their own experience.

Facebook is a media, community, and application platform that offers an existing thriving ecosystem, scalable growth, and word-of-mouth marketing. The ability to understand users, their preferences, and networks, helps web applications to quickly segment and rapidly grow. Of course, no system is perfect, as we will understand the challenges with data, privacy, and the growing conflict as work and personal lives collide online.

Photo of Jeremiah Owyang

Jeremiah Owyang

Forrester Research

Jeremiah Owyang is a well known web strategy and media expert and is sought out by both Fortune 1000 and startup companies. He is currently Senior Analyst at Forrester Research focused on Social Computing. In this role he covers social networks, and broke news about Facebook’s recent Social Ads product. He also writes a daily blog Web Strategy by Jeremiah and speaks at Technology, PR, and Marketing conferences about web and media strategy.

Before Forrester, Jeremiah’s was responsible for the corporate evangelism at PodTech.net, and previously was leading the strategy and development of corporate web programs at Hitachi Data Systems, Exodus Communications, Cable and Wireless, and World Savings (now Wachovia). Jeremiah Owyang holds a Bachelors in in Marketing from San Francisco State University.

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Evan Mager


Evan Mager is a senior strategist in the planning group at AKQA San Francisco, where he helps brands like Target, Xbox, and Visa navigate the strange seas of the digital world. In this role he is gets to think about everything from web development and emerging media to consumer insight and messaging strategy. Some of Evan’s recent proud moments include involvement with the Halo 3 website and ARG, Target’s Facebook group, and Visa’s Business Breakthrough website.

Prior to AKQA, Evan was with AMP Insights, a young adult research agency in Boston. He holds a mechanical engineering degree from Harvard University, and has a weakness for such old-school media as comic books and live local music.

Photo of Holly Liu

Holly Liu


Holly is in charge of product design and founding member of Watercooler, a creator of sports and television entertainment applications within Facebook and other social networks for millions of fans. At Watercooler, she strives to integrate marketing as part of a holistic product experience. Prior to Watercooler, she was a Lead Designer at AOL in the Community Product Line. Holly holds a Masters from UC Berkeley in Information Management and a B.A. from UCLA in Communications.

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Brett Keintz

750 Industries / Stanford GSB

Brett Keintz spent the first eighteen years of his life in Madison, WI and most of the last seven years in Boston, MA. He began his career at Deloitte Consulting where he advised clients in Telecom, Medical Technologies, and Media. He later researched music piracy and digital media in Madrid as a Fulbright Scholar. His research was accepted for publication by the Society for Economic Research and Copyright Issues (SERCI) and he has also published articles on VoIP, podcasting, and p2p networks. Brett is currently a 2nd-year MBA student at Stanford and co-founder of 750 Industries, a startup providing viral media distribution solutions that gives content owners and advertisers quick and effective access to millions of consumers. He holds a BS in Finance from Boston College.

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Kevin Barenblat

Context Optional

Kevin Barenblat is co-founder and CEO of [context], a social marketing technology and services company that partners with brands such as Electronic Arts, Microsoft, Samsung, and Paramount Pictures for custom viral application design and development, social marketing strategy, social ad media buys, and ad optimization. Prior to founding [context] Kevin held product marketing, business development, and strategic advising positions at WideRay, Verizon Wireless, Adventureseek, and The Boston Consulting Group. Kevin has a B.S. degree in Industrial Engineering from Stanford University and an MBA from Harvard Business School.