• Etelos
  • IBM
  • Microsoft
  • Adobe Systems, Inc.
  • Cynergy
  • Nokia
  • Openmaru Studio
  • WebEx
  • AOL
  • Citrix Systems
  • Coghead
  • Confident Technologies
  • Disney
  • Disney
  • EffectiveUI
  • F5 Networks
  • HCL Technologies
  • Intuit Quickbase
  • Oracle
  • S60
  • Salesforce.com
  • Spinscape
  • Sun Microsystems
  • Symphoniq Corporation
  • TeleAtlas
  • Yahoo! Inc.
  • Amazon Web Services
  • Atlassian Software Systems
  • awareness
  • BroadSoft
  • Curl
  • Denodo
  • Dixero
  • Force10 Networks
  • Humanix Inc.
  • Intel
  • JackBe
  • Jaduka
  • Jive Software
  • Juniper Networks
  • Kapow Technologies
  • Keynote Systems
  • Leverage Software
  • LiquidApps
  • LithiumTechnologies
  • LongJump
  • Morfik
  • Mzinga
  • NeuStar
  • Octopz
  • ONEsite
  • OpSource
  • Panther Express
  • Profy
  • Real Time Content
  • Rearden
  • Rearden Commerce
  • Remy
  • Reply
  • spigit
  • StreamVerse, Inc.
  • StrikeIron
  • XBOSoft
  • Znak
  • O'Reilly Alpha Tech Ventures
  • Panorama Capital
  • ACM Queue
  • Berlin Partner
  • BlogHer
  • Business Marketing Association
  • Dr. Dobbs
  • Fast Company
  • GigaOM
  • Juniper Research
  • Mashable
  • MSDN Magazine
  • NewTeeVee
  • Revenue Magazine
  • TechNet
  • Technorati
  • Topix
  • Webware
  • Wired
  • WOW

Sponsor & Exhibitor Opportunities

Vicki Sanders

Media Sponsor Opportunities

Liliana Arancibia

Press/Media Inquiries



Natalia Wodecki

Contact Us

View a complete list of Web 2.0 Expo contacts.

The Facebook Platform: Finding Success in the Facebook Economy

Focus on Social Platforms
Location: 2022 Level: Intermediate

When Facebook opened up its valuable real estate—and user base of more than 40 million—to external applications, the social networking site redefined itself as a true platform and spurred the creation of a veritable “Facebook economy.” With more than 5,000 widgets created for the site to date, developers, entrepreneurs, and investors alike are racing to capitalize on the viral marketing and revenue potential of Facebook’s massive user network. Yet the Facebook economy is still young, and even with the numerous models that have emerged, the road to revenue has yet to be defined and effectively navigated.

This panel will take an in-depth look at the dynamics of the economy built on Facebook’s social networking infrastructure. Which applications have seen the greatest success, not only in terms of user adoption but in terms of monetization? What business models and approaches have exhibited the most potential? What are the risk factors involved in basing a business on a social network, and what lessons have already been learned?

Bringing together diverse perspectives from experienced developers, entrepreneurs, and investors, this session will delve into the critical issues surrounding the Facebook economy, as well as the larger implications of social networks as infrastructure.

Photo of Saar Gur

Saar Gur

Charles River Ventures

Saar is a partner at Charles River Ventures (CRV), with over 10 years experience working with entrepreneurs as a founder, investor and advisor. Prior to joining CRV, Saar was a co-founder of Brightroll, the world’s leading Internet video advertising network. Saar has also been an angel investor and advisor to numerous companies including RockYou, Admob, Flixster, Xobni, Lotus Vodka, and Voicestar (acquired by Marchex, NASDAQ: MCHX).

Prior to Brightroll, Saar was VP of online customer acquisition at Adteractive, an online performance-based marketing company and one of the largest buyers of online media. Saar started his career in investment banking and venture capital at Lehman Brothers. He graduated phi beta kappa with a biochemistry degree from the University of Wisconsin-Madison and an MBA from Stanford University.

Joyce Park


Joyce Park is co-founder and CTO of Renkoo, creators of the Booze Mail and Haikoo Zoo Facebook applications. Prior to Renkoo, Joyce was a member of the software engineering teams at Epinions, KnowNow, and Friendster. She is also active in the open source community, as a leader of the mod-pubsub project, founding member of Dojo Toolkit, and longtime PHP developer. Joyce studied history at the University of Chicago.

Photo of Naval Ravikant

Naval Ravikant


Naval is the CEO and a co-founder of AngelList. He previously co-founded Epinions (which went public as part of Shopping.com) and Vast.com. He is an active Angel investor, and has invested in dozens of companies, including Twitter, Uber, Yammer, Stack Overflow and Wanelo.

Matt Sanchez


Prior to co-founding VideoEgg in November 2004, Matt was a managing member and chief operating officer of MediaLiquid, a production company founded by Sanchez, Kevin Sladek and Dave Lerman that focused on helping non-profits develop cost-effective public service announcements by. He began his entrepreneurial career in high school when he founded a computer consulting group. Sanchez holds a B.S. in Electrical Engineering and Computer Science from Yale University.