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Bling, Bling: Monetizing and Marketing Through Widgets

Marketing and Community
Location: 2009 Level: Intermediate

RockYou is a developer and distributer of widgets, allowing users on social networks to accessorize their profiles with various content of their choosing. While widgets have always been a fun method of expressing yourself, these third-party applications now offer an opportunity for companies to market and monetize on the Web.

RockYou has been an integral player in major social network developments, as a leading participant in the third-party developer community working to monetize widgets. The company has secured partnerships with content owners and fellow developers, offering new revenue sharing opportunities through a simple monetization model.

In this discussion, Ro Choy will comment on scenarios where content owners and marketers will be able to obtain en masse exposure as well as direct interaction with targeted niche groups on social networks through widgets, while highlighting the aspects of the underlying technology’s ability to facilitate fast and easy distribution of a wide variety of media and marketing content—be it music, video, pictures, or branding.

The audience will take away a broader understanding of the monetization and content delivery capabilities enabled by third-party application integration within the context of existing partnership models, as well as insight into what the challenges and opportunities associated with this model structure looks like in the future.

Photo of Ro Choy

Ro Choy

RockYou

Rogelio (Ro) Choy is vice president of Business Development for RockYou. He is responsible for recruiting and managing partner relations. Before joining the RockYou executive team, Ro managed eBay’s online parts business as a Director at eBay Motors and also was responsible for managing Market Development at eBay, including operation of eBay’s U.S. wireless efforts. Prior to eBay, Ro co-founded Cima Systems, a leading VOIP software provider for auto dealers. Ro earned his MBA from Stanford University School of Business.