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Short Attention Span Theater: The Birth of Microblogging & Micromedia

Strategy and Business Models
Location: 2010 Level: Novice

Short Attention Span Theater will take a look at the emergence of micro media, short-form publishing by the masses. Over the past two years, we have seen a shift in the mode of publishing from long-form blogs to short-form streams. Micro media, at its core, brings forward a new approach to the creation and consumption of content.

The panel will field questions interactively from the audience, while answering the following key questions:

  • What is micromedia?
  • Where did micromedia come from?
  • Why does it matter?
  • Who are the major players in this space?
  • How are people using this stuff?
  • How can I use it in my business?
  • What’s the future of micromedia?

Panel will handle live twitters from the audience as per:

  • @micromedia2 [message]
  • @micromedia2 topic: [topic]
  • @micromedia2 url: [url]
Photo of Gregarious Narain

Gregarious Narain


I have spent the first 10 years focused on solving problems through products. I have dedicated my career towards leveraging my broad experience and problem-solving skills to dissect industries, define a problem space and innovate a product solution. So far, I have introduced solutions for the content management, e-mail, market research verticals.

Since 2003, I have solely focused my attentions to the social dimension of product creation. I am widely recognized as a thought leader in the field, a contributor to the founding concepts of the expanding social web, and have utilized my insights to develop solutions for the online dating, identity, conference and social media industries.

Since 2006, I have worked, as a principal at Blue Whale Labs to bring business ideas and product concepts to life for companies of all sizes, from the Fortune 500 to the smallest startup.

I hold a Bachelor of Arts from New York University in Sociology. After completing my studies, I honed my skills as a graphic and web designer before launching a career as a developer and technologist supporting the emerging Internet industry.

Photo of Jeremiah Owyang

Jeremiah Owyang

Forrester Research

Jeremiah Owyang is a well known web strategy and media expert and is sought out by both Fortune 1000 and startup companies. He is currently Senior Analyst at Forrester Research focused on Social Computing. In this role he covers social networks, and broke news about Facebook’s recent Social Ads product. He also writes a daily blog Web Strategy by Jeremiah and speaks at Technology, PR, and Marketing conferences about web and media strategy.

Before Forrester, Jeremiah’s was responsible for the corporate evangelism at PodTech.net, and previously was leading the strategy and development of corporate web programs at Hitachi Data Systems, Exodus Communications, Cable and Wireless, and World Savings (now Wachovia). Jeremiah Owyang holds a Bachelors in in Marketing from San Francisco State University.

Photo of Brian Solis

Brian Solis

Future Works and PR 2.0

Brian Solis is globally recognized as one of the original and most
prominent thought leaders in social media. A digital analyst and
visionary, Solis has influenced the effects of new media on the
convergence of marketing, communications, and traditional media. He is
Principal of FutureWorks, an award-winning New Media agency in Silicon
Valley, and has led interactive and social programs for Fortune 500
companies, notable celebrities, and Web 2.0 startups. Brian’s blog is
ranked among the world’s business and marketing elite. For more
information, visit briansolis.com.

Photo of Stowe Boyd

Stowe Boyd


The /Messengers is not a band, although it sounds like one. It’s just is the name I dreamed up for my consulting business back in 2007.

I am best known these days for my writing (and the thinking behind it, I hope) at /Message, hence the /Messengers. I am obsessed with social tools, and their impact on business, media, and society. I coined the term “social tools” in 1999, the same year I started blogging, and I haven’t looked back since.

My work is principally oriented toward the theory and practice of social web application design and development, as well as related product strategy (like the activities formerly known as marketing).

I am often asked to bring in other consultants or organizations, which I do gladly and eagerly. So, I consider myself the front man of a constantly shifting collaborative network, a band of doers and thinkers, designers and developers. Sometimes it’s a solo act, sometimes a duo, and when needed a combo. I am having a lot of fun.