Schedule: Strategy & Business Models sessions

This track examines the economic opportunities created by Web 2.0 trends. Real-world examples feature companies using Web 2.0 angles to create new business models, enter new markets, develop new products, and make real money.

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Location: Conference Room D Level:
Tags: mobile
Scott Smith (Time, Inc.)
Average rating: ****.
(4.00, 9 ratings)
This session will cover the ins and outs of tablet application development from a non-developer’s perspective, based on the experience of launching a suite of applications across a range of tablets. Read more.
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Location: Conference Room D Level:
Tags: startups
Nick Grossman (Union Square Ventures)
Average rating: ****.
(4.00, 1 rating)
So much of the culture of the web stands in stark contrast to our notions of what it’s like to work with the government, but a lot is quietly changing, and there’s increasingly an opportunity for web 2.0 teams to make a real impact on the $166B government technology market. There's money to be made, but glory as well, as this largest of our public institutions is in desperate need of disruption. Read more.
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Location: Conference Room D Level:
Charlie O'Donnell (First Round Capital)
If someone were to ask you the three best recruiting sites, would you come up with Meetup, Wordpress, and Twitter? As job candidates abandon the Monster.com's of the world, startups in particular have to come up with new and innovative ways to make their opportunities stand out from the rest. Find out how you can use social media to create a sustainable and effective recruiting strategy. Read more.
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Location: Conference Room D Level:
Margot Bloomstein (Appropriate, Inc.)
Average rating: ***..
(3.00, 5 ratings)
From Degas to Danger Mouse, do you create or curate content? As user experience matures, content strategy focuses on messaging, hierarchy, and taxonomy. Innocent choices? Or politics, discrimination, and a dark side of design? We’ll put a lens on the new publishing landscape and hear from traditional curators to address the ethical impact of content strategy - and see errors of teams that don't. Read more.
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Location: Conference Room D Level:
Tags: startups
Andres Glusman (Meetup)
Average rating: ****.
(4.00, 1 rating)
Learn how to apply Lean Startup / Customer Development beyond 2 guys in a garage. Andres Glusman, Meetup’s VP of Strategy and Community, will share how Meetup executes customer development at scale. He'll discuss quantitative and qualitative methods Meetup uses for customer discovery and validation (including Meetup’s in-house usability lab which will have conducted 600+ sessions each year). Read more.
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Location: Conference Room D Level:
Dina Kaplan (blip.tv)
Average rating: ***..
(3.00, 6 ratings)
When it comes to online video, what works is counter to all conventional wisdom and everything you've heard about mainstream media. Blip.tv co-founder Dina Kaplan will explain how and why some online series producers are earning more than a million dollars a year, and what the rest of us can learn from them. Read more.
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Location: Conference Room D Level:
Ingrid Alongi (Quick Left, Inc.), Katherine Nelson-Reid (RedKatalyst Consulting), Hao Truong (Foodzie)
How can you launch a digital product, or maintain the digital relevancy of an existing one, if you don’t parlez vouz developer? Three co-founders of technology companies, two technical, one not, will discuss how to hire the right development team and overcome communication barriers to build/maintain mind-boggling digital web and mobile applications. Read more.
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Location: Conference Room D Level:
Sam Ramji (Cloud Foundry Foundation)
Average rating: ***..
(3.33, 6 ratings)
In the past year, the conversation has shifted from “Do we need an API?” to “What is our API strategy?”. In this session, we’ll learn how to leverage API strategy “building blocks” into success in the mobile, multichannel, application-driven Web. We will look at platform kings and failures to determine common patterns in API success - from market segment to channel model, metrics to manpower. Read more.
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Location: Conference Room D Level:
Adele McAlear (Edelman Digital)
Average rating: *....
(1.80, 5 ratings)
So, you want to start a social media monitoring program. That's great--but what do you need to know before you get started? In this session, we'll help you get off on the right foot with effective planning. Read more.
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Location: Conference Room D Level:
Tags: startups
Adam Goldstein (Hipmunk)
Average rating: ****.
(4.00, 2 ratings)
Starting a company often involves a few critical "first deals" that determine whether the company will be able to launch and sustain itself. This talk will tell the story of Hipmunk, a search site that broke into the notoriously difficult travel industry, from the perspective of the co-founder who got the initial deals that allowed Hipmunk to take off. Read more.
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Location: Conference Room D Level:
Christina Gagnier (Gagnier Margossian LLP)
Average rating: ****.
(4.00, 1 rating)
More unruly than data itself is the law concerning it. The power of data is unprecedented as are the legal challenges relating to its collection and maintenance, for both consumers and advertisers. Read more.
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Location: Conference Room D Level:
Your user base possesses hidden talents. Look beyond resumes, degrees and expand your definition of "who you know." Read more.
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Location: Conference Room D Level:
Average rating: ****.
(4.00, 1 rating)
You know that Brazil is a growing market. You also know that, in a few years, we will host the World Cup and then the Olympics. But what's happening on the web in Brazil? Come to this explanatory session and understand how we use web, what we love about it and the many interesting opportunities here now. Read more.
  • Visa
  • IBM
  • HP
  • Microsoft Corporation
  • dynaTrace
  • EffectiveUI
  • Elastic Path
  • FireHost
  • IBT
  • Litle & CO
  • Plimus
  • Quest Software
  • Research In Motion
  • SoftLayer
  • Yottaa

Ally Parker
aparker@techweb.com

Kaitlin Pike
(415) 947-6306
kpike@techweb.com

View a complete list of Web 2.0 Expo contacts.