Schedule: Social Media sessions

No longer the next big thing, social media is now central to the business strategy for companies of all sizes, in every sector. Learn from those who have paved the way on social marketing, commerce, advertising and more. With road-tested case studies and hard data, this track takes an honest, clear-eyed look at approaches that work and mistakes you can avoid.

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Location: New York West Level:
Adrian Parker (RadioShack ), Eric Friedman (Foursquare)
Average rating: *....
(1.33, 6 ratings)
The future of retail lies in a brand’s ability to evolve with technology. Enjoy an interactive session--with lessons learned on what works and what doesn't--as a 90-year-old retailer and a hip tech platform come together to power real-time shopping. Read more.
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Location: Conference Room D Level:
Charlie O'Donnell (First Round Capital)
If someone were to ask you the three best recruiting sites, would you come up with Meetup, Wordpress, and Twitter? As job candidates abandon the Monster.com's of the world, startups in particular have to come up with new and innovative ways to make their opportunities stand out from the rest. Find out how you can use social media to create a sustainable and effective recruiting strategy. Read more.
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Location: New York West Level:
Tags: enterprise
Joshua Ross (Fleishman Hillard)
Average rating: ****.
(4.57, 7 ratings)
Social media has enormous potential to reshape business but right now corporate use of social media is a mess. With the barriers to creating a social media presence approaching one-click simplicity organizations are developing a vast, disconnected constellation of social media sites. Organizations need a social media architecture. Read more.
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Location: New York West Level:
Tags: enterprise
Peter Kim (Dachis Group)
Average rating: ***..
(3.44, 9 ratings)
Social media marketing gurus pump catchphrases that have become commonplace. Businesses that focus on the learnings of early social media will find themselves no better off than the early pioneers who found themselves with figurative consumer arrows in their backs. This session will focus on what worked early on, why it doesn't work now, and how to create and capture value from social business. Read more.
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Location: New York West Level:
Tags: marketing
Timothy Shey (YouTube Next Lab)
Average rating: ***..
(3.88, 8 ratings)
Online video is about uploading video and building audiences and businesses, right? Maybe last year. The latest wave of innovation in online video is reinventing sharing and enabling curation to create fresh and compelling entertainment experiences... something television pros might even call “programming,” and not the kind that involves lines of code. Read more.
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Location: New York West Level:
Tags: enterprise
Victoria Harres (PR Newswire)
Average rating: ***..
(3.67, 6 ratings)
You set up your brand Twitter account. Maybe it was part of a larger strategy or maybe it was a task you assigned to an intern because everyone said your company "needed to be on Twitter." Read more.
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Location: New York West Level:
Ben Vershbow (New York Public Library), Michael Lascarides (The New York Public Library), Johannes Neuer (The New York Public Library), Angela Montefinise (New York Public Library)
Average rating: ****.
(4.50, 4 ratings)
As collections increasingly turn digital and eBooks become ubiquitous, libraries are also changing how they connect with patrons. The New York Public Library, one of the largest in the United States, has become the number one public library in the world in social media, leveraging staff and social tools to connect hundreds of thousands of users with its collections and services. Read more.
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Location: New York West Level:
Moderated by:
Rachel Sklar (Change The Ratio )
Panelists:
Ben Elowitz (Wetpaint), Vanessa Fox (Nine By Blue)
Average rating: **...
(2.75, 4 ratings)
Come watch this lively and provocative debate between Vanessa Fox (representing SEO) and Ben Elowitz (representing SMO) as they duke it out about the merits of SEO vs. SMO. Read more.
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Location: New York West Level:
Tags: analytics
Ruben Quinones (Path Interactive)
Average rating: ***..
(3.56, 9 ratings)
Harness the power of Facebook marketing by employing the latest techniques being leveraged by successful marketers. Learn how to best penetrate one of the single most important elements of facebook, the "News Feed". Read more.
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Location: New York West Level:
Prerna Gupta (Khush)
Average rating: **...
(2.40, 5 ratings)
Learn the secrets of viral videos, and how you can "hack" YouTube to get millions of views for your product demos. In this session, Prerna Gupta, CEO of app development studio Khush, will discuss the science behind viral video production, and how she used these techniques to garner 100 million views for her demo videos of LaDiDa, which is now a Top 10 Music iPhone App. Read more.
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Location: New York West Level:
Jon Steinberg (BuzzFeed)
68% of companies plan to shift marketing funds from traditional forms to branded content in the coming year. And 35% of branded content spending in 2010 was electronic. How can your brand engage in this trend and harness social media to spread your stories, videos, and images in a viral fashion? Read more.
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Location: Conference Room D Level:
Adria Richards (ButYoureAGirl)
Average rating: *....
(1.75, 4 ratings)
Over the summer, Google+, a new social network, was launched to much fanfare. While some have touted it as a Facebook-killer, others wonder whether we need (and have time for) yet another social site. In this session, we'll look at the features that distinguish Google+, particularly for businesses. We'll also discuss reasons to be cautious in adopting it. Read more.
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Location: New York West Level:
Baratunde Thurston (The Onion), Matt Kirsch (The Onion)
Average rating: ****.
(4.67, 3 ratings)
The Onion’s digital masterminds provide a behind-the-scenes look at their near-scientific live Twitter event coverage from the Super Bowl to the Oscars; dominating trending topics, gaining thousands of followers, and watching web traffic numbers soar. It was all tied to the simultaneous marketing of "Onion News Network" on IFC and "Onion SportsDome" on Comedy Central. And it was awesome. Read more.
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Location: New York West Level:
Deanna Zandt (Deanna Zandt)
Average rating: **...
(2.75, 4 ratings)
What makes for a successful ecosystem of tools and users? How can businesses and communities alike plan for a shifting landscape with lightspeed breakthroughs and changes? In this session, we'll look at five big, inspiring ideas for community online--brought to you, surprisingly, by the Muppets. Read more.
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Location: New York West Level:
Wayne Sutton (Cosemble)
Average rating: *....
(1.67, 3 ratings)
In this session, we'll look at what's in flux in social media and business, and we'll cover what's next. Drawing on extensive research and case studies, we'll explore the platforms, information and staffing you to prepare your organization for success in 2012. Read more.
  • Visa
  • IBM
  • HP
  • Microsoft Corporation
  • dynaTrace
  • EffectiveUI
  • Elastic Path
  • FireHost
  • IBT
  • Litle & CO
  • Plimus
  • Quest Software
  • Research In Motion
  • SoftLayer
  • Yottaa

Ally Parker
aparker@techweb.com

Kaitlin Pike
(415) 947-6306
kpike@techweb.com

View a complete list of Web 2.0 Expo contacts.