Schedule: Product Management sessions

Sometimes there are too many cooks in the kitchen. When that happens, the Product Manager becomes the head chef. They lay out the path to the product’s end-goal. They determine the minimum shippable product. And they act as advocates for every stakeholder—especially the users. This track covers how to successfully scope that vision, along with the best tools and collaboration processes in the business. Case-studies from product gurus will round out the track.

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Location: Conference Room E Level:
Tags: mobile
Zach Brand (NPR, Digital media)
Average rating: ****.
(4.14, 7 ratings)
Good architecture of systems and flexibility of content has also allowed NPR to have the freedom and agility to quickly deploy solid user experience and elegant design to multiple platforms. This presentation will cover how NPR improved the code inside its API to be more efficient, while meeting new and evolving product needs. Read more.
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Location: New York East Level:
Nick Disabato (Roundarch)
Average rating: ****.
(4.40, 5 ratings)
Just as good user experiences can delight us and make our lives easier, the same tactics can be used to deceive and manipulate us. This talk will cover some of the most common user experience "anti-patterns," exploring the ways to avoid these techniques, and building a case for greater awareness of the ramifications of our UX decisions. Read more.
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Location: New York East Level:
Lisa Kavanaugh (Ask.com)
Average rating: **...
(2.40, 5 ratings)
Learn from a well-established company’s experiment on creating a location-based chat app with a tight deadline of six weeks. Ask.com’s CTO Lisa Kavanaugh shares what it takes to create an app in a new space for them. Hear how they worked against the timeline, who should build the app, how they built it and what they learned from their users regarding privacy. Read more.
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Location: New York East Level:
Average rating: ****.
(4.64, 11 ratings)
What makes a great engineering culture and what practical steps can a leader take to build a great one? In this talk, you'll hear about the tragedies and triumphs of the cultural journey at Etsy, and what we learned along the way. Read more.
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Location: New York East Level:
Louis Rosenfeld (Rosenfeld Media, LLC)
Average rating: ***..
(3.71, 7 ratings)
In this session, Lou Rosenfeld will show you how to use search analytics to carry on a conversation with your customers: listen to and understand their needs, better measure how well your site is meeting those needs, and improve your content, navigation and search performance to serve those needs. Read more.
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Location: New York East Level:
Nate Bolt (Bolt|Peters)
Average rating: ****.
(4.00, 3 ratings)
It used to take days to set up a single day of product usability research. We'll cover a fast overview of the tools and methods that are worthwhile, the five basic categories all UX research tools fall into, and the right way to use these tools. Read more.
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Location: New York West Level:
Avi Muchnick (Aviary, inc)
Average rating: ***..
(3.00, 2 ratings)
Redesigning a product that is used by a loyal, rabid audience has a lot of pitfalls. I made and learned from many mistakes during various product redesigns and would like to pass the knowledge forward so others planning to launch new product versions won’t make the same mistakes. Read more.
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Location: New York East Level:
Ted Drake (Yahoo!), Nate Ebrahimoon (Yahoo! )
Average rating: ****.
(4.00, 1 rating)
How do you test and document applications when you can no longer view source to reference offending code? Find out how the Yahoo! Accessibility Lab is using Flip cameras and screen captures for mobile apps, dynamic interactions, and international development teams. Read more.
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Location: New York East Level:
Moderated by:
Ben Popper (The New York Observer)
Panelists:
Ro Gupta (Disqus), Tony Haile (Chartbeat), Josh Guttman (Outbrain)
Average rating: ****.
(4.00, 4 ratings)
As publishers seek deeper engagement on their own sites vs. solely on social networks, the UX after the content on a page has been viewed has become vital. Typically this is below the fold, an area which used to be dismissed but is now recognized as some of the most valuable, lean-in real estate on the web. Learn from top services that specialize in interactions that happen ‘down there.’ Read more.
  • Visa
  • IBM
  • HP
  • Microsoft Corporation
  • dynaTrace
  • EffectiveUI
  • Elastic Path
  • FireHost
  • IBT
  • Litle & CO
  • Plimus
  • Quest Software
  • Research In Motion
  • SoftLayer
  • Yottaa

Ally Parker
aparker@techweb.com

Kaitlin Pike
(415) 947-6306
kpike@techweb.com

View a complete list of Web 2.0 Expo contacts.