lisa sullivan-cross
vp marketing and business development, Dictionary.com

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Lisa Sullivan-Cross is VP, Marketing and Business Development and GM, Mobile at Dictionary.com running all marketing programs and partner relationships for Dictionary.com’s web and mobile audience of over 60 million users.

Lisa has 17 years marketing and business development experience and a track record building successful online businesses and divisions. As VP, Online for e5 Global Media, she ran digital operations including marketing and product development for Hollywood Reporter and Adweek. Prior to this, she started the e-commerce division at Lucasfilm and managed revenue generating initiatives and strategic partnership development for StarWars.com. She has also held roles as Director, E-Commerce at Warner Bros. and Director of Marketing at Evite.

Sessions

Marketing
Location: Conference Room D Level:
Tags: mobile
lisa sullivan-cross (Dictionary.com)
Average rating: ***..
(3.00, 1 rating)
Learn how to quickly grow your mobile base and increase your revenue Share our success: What we found when growing from 0- 30 million installs, across the 4 major platforms, in just over 1 year Leverage the data: Product dev and marketing advice on tailoring apps for each platform based on usage data Bring in the revenue: Key tactics to get the most return from your mobile channel Read more.
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