Margot Bloomstein

Margot Bloomstein
Brand & content strategist, Appropriate, Inc.

Website | @mbloomstein

Margot Bloomstein, @mbloomstein on Twitter, is the principal of Appropriate, Inc., an independent brand and content strategy consultancy based in Boston. She partners with retailers, universities, and other organizations to help them engage their target audiences and project key messages with consistency and clarity through both traditional and social media.

A participant in the inaugural Content Strategy Consortium, Margot speaks internationally on the evolution of content strategy within interactive agencies; recent engagements include SXSW, Web Content, Web 2.0, Gilbane, and more intimate regional events across the country. Margot also contributes to the growing content strategy community by helping to organize the Content Strategy New England meetup group.


Strategy & Business Models
Location: Conference Room D Level:
Margot Bloomstein (Appropriate, Inc.)
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From Degas to Danger Mouse, do you create or curate content? As user experience matures, content strategy focuses on messaging, hierarchy, and taxonomy. Innocent choices? Or politics, discrimination, and a dark side of design? We’ll put a lens on the new publishing landscape and hear from traditional curators to address the ethical impact of content strategy - and see errors of teams that don't. Read more.
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