Todd Zaki Warfel
Principal Designer, Messagefirst

Website | @zakiwarfel

Todd Zaki Warfel is a Principal Design Researcher and founder of Messagefirst, a Philadelphia-based design research consulting firm, where he blends research and design to evolve products in innovate and beautiful ways. Todd is a dynamic speaker and storyteller by nature. He’s rarely short on details. He is an active member in a number of industry communities and organizations, including the Information Architecture Institute, IxDA, and UPA.

Todd’s clients have included Albertsons, AT&T Wireless, Bankrate, Bank of America, Citibank, Comcast, Cornell University, IntraLinks, The Hartford, LA Times, Motorla, Palm, and SBC.

Todd currently lives in Philadelphia and blogs at toddwarfel.com. His upcoming book ‘Practical Prototyping’ will take a hands-on approach, enabling you to develop prototypes with minimal muss and fuss. The book discusses how prototypes are more than just a design tool by demonstrating how they can help you market a product, gain internal buy-in, and test feasibility with your development team. Todd is co-authoring a book on research methods due out in 2010.

Sessions

Workshop
Location: New York East Level:
Tags: design_ux
Todd Zaki Warfel (Messagefirst)
Average rating: ****.
(4.25, 4 ratings)
This hands-on session will cover a number of low cost, yet powerful research methods to help you make better data-driven design decisions. We’ll provide a number of techniques for recruiting research participants, creating better research questions, and what to do with your data once you’ve conducted your research. Read more.
  • Visa
  • IBM
  • HP
  • Microsoft Corporation
  • dynaTrace
  • EffectiveUI
  • Elastic Path
  • FireHost
  • IBT
  • Litle & CO
  • Plimus
  • Quest Software
  • Research In Motion
  • SoftLayer
  • Yottaa

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