Margaret Francis

Margaret Francis
Product Manager, Exact Target/ CoTweet

Margaret Francis is the acting Product Manager for CoTweet at ExactTarget and the former Vice President of Product at Lithium Technologies/Scout Labs, where she led development of the social media insight and analytics platform. As former Director of Strategy at Razorfish, Ms. Francis developed marketing and technology strategies for Fortune 500 companies and led cross-functional teams to deliver cutting edge web sites and digital marketing programs. Ms Francis’ clients have included major brands such as Netflix, Coca-Cola, Visa, Nike, Apple, Citibank and Disney. She is a graduate of Yale University and SFAI and a frequent speaker on the topic of social media metrics and their integration into marketing program measurement.

Sessions

Marketing, Workshop
Location: Conference Room D Level:
Tags: analytics
Margaret Francis (Exact Target/ CoTweet), Susan Etlinger (Altimeter Group), Blake Robinson (False Idols)
Average rating: ****.
(4.00, 7 ratings)
n this workshop, we’ll examine how social media metrics are evolving, how leading brands are approaching the many challenges of social media measurement and which blend of quantitative and qualitative data can best illuminate online relationships. Read more.
  • Visa
  • IBM
  • HP
  • Microsoft Corporation
  • dynaTrace
  • EffectiveUI
  • Elastic Path
  • FireHost
  • IBT
  • Litle & CO
  • Plimus
  • Quest Software
  • Research In Motion
  • SoftLayer
  • Yottaa

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