Eric Ludwig

Eric Ludwig
Senior Director of Online Marketing, Rosetta Stone

Website

Eric Ludwig is the Senior Director of Online Marketing at Rosetta
Stone. Before joining Rosetta Stone, Ludwig was President & COO of
Peekyou.com, a People Search start-up based in NYC. Prior to that, he
led AOL’s Search Engine Marketing (SEM) program, where he managed one
of the largest PPC budgets in the world. Since 2007, he’s leveraged
hundreds of millions of dollars in Search and Social spend to drive
growth and engagement at AOL sites like MapQuest, Moviefone, and AOL
News. Ludwig also led AOL’s Renewal and Payment Marketing team, a $200
million P&L tasked with retaining AOL’s most-at-risk customers. Early
in his career he worked in research and product management at NASA’s
NTTC and at VeriSign, and led marketing efforts at start-ups such as
CustomInk.com, ThinkGeek.com, and Procapslabs.com.

Sessions

Workshop
Location: New York West Level:
Dennis Yu (BlitzLocal), Eric Ludwig (Rosetta Stone), Enrique Gonzales (AARP), Sundeep Kapur (NCR)
Average rating: ***..
(3.40, 5 ratings)
In this session attendees will be given the most up to date information on effective strategies in Facebook Ads. How to judge a fan's worth, knowing the right time to create multiple pages, segmenting users and then sending the appropriate messages are included in the presentation. Attendees will gain an understanding of just how to leverage their brand's growth on Facebook. Read more.
  • Visa
  • IBM
  • HP
  • Microsoft Corporation
  • dynaTrace
  • EffectiveUI
  • Elastic Path
  • FireHost
  • IBT
  • Litle & CO
  • Plimus
  • Quest Software
  • Research In Motion
  • SoftLayer
  • Yottaa

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