Adrian Parker

Adrian Parker
Social Media Director , RadioShack

Adrian D. Parker is Social Media Director at RadioShack Corporation where he oversees the multi-channel experience to increase consideration, purchase, loyalty and advocacy. He launched RadioShack’s social media practice in 2010 and manages a team that develops enterprise-wide solutions across product marketing, customer care, media relations, e-commerce and human resources.
An award-winning brand strategist, Parker has 10 years of agency and client side expertise managing advertising, PR, web, CRM and international campaigns in specialty retail. He started his career at Footaction USA and Foot Locker where he rose to increasing levels of responsibility, including advertising, online marketing and brand development. Parker also served as Director of Marketing for Liz Claiborne’s retail division in New York City. In 2007 he founded The Parker Marketing Group, a marketing communications firm located in Dallas providing Fortune 500 solutions to retailers and small businesses.
A graduate of Florida A&M University, Parker has been recognized by various publications for achievements in business and regularly counsels entrepreneurs and youth organizations. He and his wife, Alisha, are also active in several local community interests.

Sessions

Marketing, Social Media
Location: New York West Level:
Adrian Parker (RadioShack ), Eric Friedman (Foursquare)
Average rating: *....
(1.33, 6 ratings)
The future of retail lies in a brand’s ability to evolve with technology. Enjoy an interactive session--with lessons learned on what works and what doesn't--as a 90-year-old retailer and a hip tech platform come together to power real-time shopping. Read more.
  • Visa
  • IBM
  • HP
  • Microsoft Corporation
  • dynaTrace
  • EffectiveUI
  • Elastic Path
  • FireHost
  • IBT
  • Litle & CO
  • Plimus
  • Quest Software
  • Research In Motion
  • SoftLayer
  • Yottaa

Ally Parker
aparker@techweb.com

Kaitlin Pike
(415) 947-6306
kpike@techweb.com

View a complete list of Web 2.0 Expo contacts.