Enrique Gonzales
Senior Web Metrics Analyst, AARP

Website

Digital metrics evangelist, recovering newspaper reporter, cyclist and want-to-be surfer. I’ve been measuring digital since 1996. I’ve had a web metrics title since 2006, but measurement has been critical to all I’ve done in digital as an AOL partner and at Gannett, USATODAY, NPR and now AARP. As a reporter, I wrote for the Wall Street Journal, Washington Times, the Austin American Statesman and the San Antonio Light.

Sessions

Workshop
Location: New York West Level:
Dennis Yu (BlitzLocal), Eric Ludwig (Rosetta Stone), Enrique Gonzales (AARP), Sundeep Kapur (NCR)
Average rating: ***..
(3.40, 5 ratings)
In this session attendees will be given the most up to date information on effective strategies in Facebook Ads. How to judge a fan's worth, knowing the right time to create multiple pages, segmenting users and then sending the appropriate messages are included in the presentation. Attendees will gain an understanding of just how to leverage their brand's growth on Facebook. Read more.
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