Melissa Parrish

Melissa Parrish
Forrester

Melissa Parris is a Forrester Research analyst serving Interactive Marketing Professionals. She is a leading expert in mobile marketing, social marketing, and communities. Before joining Forrester, Melissa was the director of community strategy at Time Inc. Lifestyle Digital group, where she was responsible for community and social media initiatives across the network’s 10 titles, which include Real Simple, Southern Living, and Cooking Light. Prior to joining Time in 2007, Melissa was part of Crayon, a conversational marketing consultancy, where she managed social media projects for brands like Coca-Cola and American Airlines. Previously, Melissa held senior product and community roles at Meetup, the world’s largest network of local groups, and Bolt.com, a community of more than 10 million teenagers and young adults.

Sessions

Marketing
Location: New York West Level:
Tags: enterprise
Melissa Parrish (Forrester)
Average rating: ***..
(3.57, 7 ratings)
The next digital decade will be of a scope too big for most firms’ siloed, understaffed, interactive marketing organizations. The future of interactive marketing is neither an ideal organization nor a set of characteristics to layer into a multichannel campaign. Rather, the future is for interactive marketers to master four directives: Customize, Optimize, Respond, and Empower. Read more.
  • Visa
  • IBM
  • HP
  • Microsoft Corporation
  • dynaTrace
  • EffectiveUI
  • Elastic Path
  • FireHost
  • IBT
  • Litle & CO
  • Plimus
  • Quest Software
  • Research In Motion
  • SoftLayer
  • Yottaa

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