Baratunde Thurston

Baratunde Thurston
Director of Digital, The Onion

Website | @TheOnion

Baratunde Thurston is a politically-active, technology-loving comedian from the future. He co-founded the black political blog, Jack and Jill Politics and serves as Director of Digital for The Onion. He has written for Vanity Fair and the UK Independent, hosted Popular Science’s Future Of on Discovery Science and appears on cable news regularly to say smart things in funny ways. Then-candidate Barack Obama called him “someone I need to know.” Baratunde travels the world speaking and advising and performs standup regularly in NYC. He resides in Brooklyn, lives on Twitter and has over 30 years experience being black. His first book, How To Be Black, will be published in February 2012 by Harper Collins.


Location: Metropolitan Ballroom Level:
Baratunde Thurston (The Onion)
Average rating: ****.
(4.45, 11 ratings)
Baratunde shares the story of how he wrote his new book, "How To Be Black" (Harper, Feb 2012) using digital interactive lessons he's learned over the years. Specific examples include "live-writing" several chapters by sharing his screen publicly during the writing process and using Facebook to beta test certain chapters. Read more.
Social Media
Location: New York West Level:
Baratunde Thurston (The Onion), Matt Kirsch (The Onion)
Average rating: ****.
(4.67, 3 ratings)
The Onion’s digital masterminds provide a behind-the-scenes look at their near-scientific live Twitter event coverage from the Super Bowl to the Oscars; dominating trending topics, gaining thousands of followers, and watching web traffic numbers soar. It was all tied to the simultaneous marketing of "Onion News Network" on IFC and "Onion SportsDome" on Comedy Central. And it was awesome. Read more.
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