Web 2.0 Expo New York 2011 Schedule

Below is the preliminary schedule for Web 2.0 Expo New York. We'll be confirming more sessions and adding them to this schedule in the coming weeks.

Customize Your Own Schedule

Create your own Web 2.0 Expo New York schedule using the personal scheduler function. Mark the workshops, sessions, keynotes, and events you want to attend by clicking on the calendar icon [calendar icon] next to each listing. Then click on "personal schedule" below and get your own customized schedule generated.

New York East
Add Search Analytics for Your Site  to your personal schedule
9:00am Search Analytics for Your Site Louis Rosenfeld (Rosenfeld Media, LLC)
Add Discussing Design: The Art of Critique to your personal schedule
11:25am Discussing Design: The Art of Critique Adam Connor (Mad*Pow), Aaron Irizarry (Nasdaq Product Design)
Add On Demand User Research to your personal schedule
1:30pm On Demand User Research Nate Bolt (Bolt|Peters)
Add Investing in Design to your personal schedule
2:50pm Investing in Design Phin Barnes (First Round Capital)
Add UX Designers: the Ghosts in the Room to your personal schedule
3:20pm UX Designers: the Ghosts in the Room Jen Dary (Arc90, Inc.)
New York West
Add Building a Social Library to your personal schedule
10:20am Building a Social Library Ben Vershbow (New York Public Library), Michael Lascarides (The New York Public Library), Johannes Neuer (The New York Public Library), Angela Montefinise (New York Public Library)
Add The SEO vs. SMO Debate…Bring it On! to your personal schedule
11:25am The SEO vs. SMO Debate…Bring it On! Rachel Sklar (Change The Ratio ), Ben Elowitz (Wetpaint), Vanessa Fox (Nine By Blue)
Add Cracking The Facebook Feed to your personal schedule
1:30pm Cracking The Facebook Feed Ruben Quinones (Path Interactive)
Conference Room D
Add The Secret Path to Success in Online Video to your personal schedule
9:00am The Secret Path to Success in Online Video Dina Kaplan (blip.tv)
Add How to Speak Geek to your personal schedule
10:20am How to Speak Geek Ingrid Alongi (Quick Left, Inc.), Katherine Nelson-Reid (RedKatalyst Consulting), Hao Truong (Foodzie)
Add Amundsen's Dogs, Information Halos and APIs to your personal schedule
11:25am Amundsen's Dogs, Information Halos and APIs Sam Ramji (Cloud Foundry Foundation)
Add Analytics: What You Need to Know Before You Start to your personal schedule
1:30pm Analytics: What You Need to Know Before You Start Adele McAlear (Edelman Digital)
Add Business Development at a Startup to your personal schedule
3:20pm Business Development at a Startup Adam Goldstein (Hipmunk)
Liberty 3
Add Blowing It Up to your personal schedule
10:20am Blowing It Up Cindy Gallop (IfWeRanTheWorld)
Conference Room E
Add Kill the Noise: HTML5?…Flash?…Screw It! Just Make Something Awesome to your personal schedule
10:20am Kill the Noise: HTML5?…Flash?…Screw It! Just Make Something Awesome Ryan Hefner (Vimeo), Christoph Ono (GBKS)
Add Mozilla Beyond The Browser to your personal schedule
11:25am Mozilla Beyond The Browser Brendan Eich (JavaScript)
Add Cloud Computing:  Bubble or Revolution to your personal schedule
1:30pm Cloud Computing: Bubble or Revolution Robert Scoble (Rackspace Hosting), Allan Leinwand (Zynga), Brad Hargreaves (General Assembly), John Engates (Rackspace Hosting), Ari Levy (Bloomberg News)
Add Building your Mobile App Ecosystem  to your personal schedule
2:50pm Building your Mobile App Ecosystem Andre Charland (Nitobi Inc.)
Conference Room F
Add You can level the playing field in the 2012 elections by harnessing mobile, social and cloud to your personal schedule
10:20am You can level the playing field in the 2012 elections by harnessing mobile, social and cloud Abe Pachikara (Microsoft), Evan Burfield (Synteractive)
Add Opening Remarks  to your personal schedule
4:00pm Plenary
Room: Metropolitan Ballroom
Opening Remarks Brady Forrest (O'Reilly Media, Inc.), Sarah Milstein (TechWeb)
Add  The Online Animal Economy: Examining the Cute Kitty Video to your personal schedule
4:05pm Plenary
Room: Metropolitan Ballroom
The Online Animal Economy: Examining the Cute Kitty Video Patrick Davison (WhatWeKnowSoFar/MemeFactory)
Add The Five Laws of Engagement  to your personal schedule
4:15pm Plenary
Room: Metropolitan Ballroom
The Five Laws of Engagement Siobhan Quinn (foursquare)
Add Go Inside the Minds of Over 1,700 CMOs to your personal schedule
4:25pm Plenary
Room: Metropolitan Ballroom
Go Inside the Minds of Over 1,700 CMOs Cindy Finnecy (IBM)
Add Sex, Lies, and Data Mining to your personal schedule
4:35pm Plenary
Room: Metropolitan Ballroom
Sex, Lies, and Data Mining R. Luke DuBois (Polytechnic Institute of NYU)
Add How the Internet is Changing the Fashion Industry to your personal schedule
4:45pm Plenary
Room: Metropolitan Ballroom
How the Internet is Changing the Fashion Industry Elena Silenok (Clothia)
Add Myth of the Dying Mouse: Why There is No Such Thing as Convergence in Consumer Electronics  to your personal schedule
4:55pm Plenary
Room: Metropolitan Ballroom
Myth of the Dying Mouse: Why There is No Such Thing as Convergence in Consumer Electronics Johnny Lee (Google)
Add VC Perspective  to your personal schedule
5:05pm Plenary
Room: Metropolitan Ballroom
VC Perspective Joanne Wilson (Gotham Gal), Mo Koyfman (Spark Capital)
Riverside Ballroom
Add Go Inside the Minds of Over 1,700 CMOs  to your personal schedule
10:20am Go Inside the Minds of Over 1,700 CMOs Cindy Finnecy (IBM)
9:50am Coffee Break
Room: Empire Ballroom
11:10am Session Break
Room: Empire Ballroom
12:15pm Lunch
Room: Empire Ballroom
2:20pm Coffee Break
Room: Empire Ballroom
3:40pm Plenary
Room: TBD
TBC
Add Startup Showcase to your personal schedule
5:10pm Start Up Showcase
Room: Central Park West
Startup Showcase Joanne Wilson (Gotham Gal), Mo Koyfman (Spark Capital)
9:00am-9:50am (50m) Design & UI, Product Management
Search Analytics for Your Site
Louis Rosenfeld (Rosenfeld Media, LLC)
In this session, Lou Rosenfeld will show you how to use search analytics to carry on a conversation with your customers: listen to and understand their needs, better measure how well your site is meeting those needs, and improve your content, navigation and search performance to serve those needs.
10:20am-11:10am (50m) Design & UI
Interface Technologies That Have Not Yet Left the Lab
Johnny Lee (Google)
In this talk, I will cover several examples of interface technology research that have not seen the light of day, but perhaps one day should.
11:25am-12:15pm (50m) Design & UI
Discussing Design: The Art of Critique
Adam Connor (Mad*Pow), Aaron Irizarry (Nasdaq Product Design)
The ability to think critically about a design and discuss how and why it achieves or falls short at succeeding in it's goals is a critical component in any collaborative environment. It's easy to get lost in emotion and deliver feedback that falls short of being useful to improving a design. In this talk we'll look at the critique, it's value, and how to incorporate it into a design practice.
1:30pm-2:20pm (50m) Design & UI, Product Management
On Demand User Research
Nate Bolt (Bolt|Peters)
It used to take days to set up a single day of product usability research. We'll cover a fast overview of the tools and methods that are worthwhile, the five basic categories all UX research tools fall into, and the right way to use these tools.
2:50pm-3:10pm (20m) Design & UI
Investing in Design
Phin Barnes (First Round Capital)
The question entrepreneurs and investors have to answer is not “can this be built and by who?” but, “should this be built and for who?” The language of innovation is design and if you are not fluent, you are just a tourist. In this talk, a former entrepreneur, now seed investor will argue for a shift in mindset from engineering to design and offer some strategies to help you get there.
3:20pm-3:40pm (20m) Design & UI
UX Designers: the Ghosts in the Room
Jen Dary (Arc90, Inc.)
As user-experience designers, our responsibility lies in guiding users down a suggested path. Our presence lingers long after the site is in production; it lives on in the design we’ve created. How do we assure intention in our designs? And how can we measure our success or failure? We’ll look at several live sites and watch for evidence of the designers who created them.
9:00am-9:50am (50m) Social Media
You’ve Successfully Attracted a Twitter Following; Now What?
Victoria Harres (PR Newswire)
You set up your brand Twitter account. Maybe it was part of a larger strategy or maybe it was a task you assigned to an intern because everyone said your company "needed to be on Twitter."
10:20am-11:10am (50m) Social Media
Building a Social Library
Ben Vershbow (New York Public Library), Michael Lascarides (The New York Public Library), Johannes Neuer (The New York Public Library), Angela Montefinise (New York Public Library)
As collections increasingly turn digital and eBooks become ubiquitous, libraries are also changing how they connect with patrons. The New York Public Library, one of the largest in the United States, has become the number one public library in the world in social media, leveraging staff and social tools to connect hundreds of thousands of users with its collections and services.
11:25am-12:15pm (50m) Social Media
The SEO vs. SMO Debate…Bring it On!
Rachel Sklar (Change The Ratio ), Ben Elowitz (Wetpaint), Vanessa Fox (Nine By Blue)
Come watch this lively and provocative debate between Vanessa Fox (representing SEO) and Ben Elowitz (representing SMO) as they duke it out about the merits of SEO vs. SMO.
1:30pm-2:20pm (50m) Social Media
Cracking The Facebook Feed
Ruben Quinones (Path Interactive)
Harness the power of Facebook marketing by employing the latest techniques being leveraged by successful marketers. Learn how to best penetrate one of the single most important elements of facebook, the "News Feed".
2:50pm-3:10pm (20m) Marketing
Finding the Keys to the Kingdom: Successful User Acquisition
Kate Huyett (HowAboutWe)
An intimate discussion of how new companies can tackle the most critical question of every consumer-facing app: How do we acquire users? The conversation will include a case study of what's worked and what hasn't for HowAboutWe.com, including marketing, paid acquisition, press coverage, social media & more.
3:20pm-3:40pm (20m) Design & UI, Product Management
Throwing Out the Comfy Old Couch: Avoiding Pitfalls of a Product Redesign
Avi Muchnick (Aviary, inc)
Redesigning a product that is used by a loyal, rabid audience has a lot of pitfalls. I made and learned from many mistakes during various product redesigns and would like to pass the knowledge forward so others planning to launch new product versions won’t make the same mistakes.
9:00am-9:50am (50m) Strategy & Business Models
The Secret Path to Success in Online Video
Dina Kaplan (blip.tv)
When it comes to online video, what works is counter to all conventional wisdom and everything you've heard about mainstream media. Blip.tv co-founder Dina Kaplan will explain how and why some online series producers are earning more than a million dollars a year, and what the rest of us can learn from them.
10:20am-11:10am (50m) Strategy & Business Models
How to Speak Geek
Ingrid Alongi (Quick Left, Inc.), Katherine Nelson-Reid (RedKatalyst Consulting), Hao Truong (Foodzie)
How can you launch a digital product, or maintain the digital relevancy of an existing one, if you don’t parlez vouz developer? Three co-founders of technology companies, two technical, one not, will discuss how to hire the right development team and overcome communication barriers to build/maintain mind-boggling digital web and mobile applications.
11:25am-12:15pm (50m) Strategy & Business Models
Amundsen's Dogs, Information Halos and APIs
Sam Ramji (Cloud Foundry Foundation)
In the past year, the conversation has shifted from “Do we need an API?” to “What is our API strategy?”. In this session, we’ll learn how to leverage API strategy “building blocks” into success in the mobile, multichannel, application-driven Web. We will look at platform kings and failures to determine common patterns in API success - from market segment to channel model, metrics to manpower.
1:30pm-2:20pm (50m) Strategy & Business Models
Analytics: What You Need to Know Before You Start
Adele McAlear (Edelman Digital)
So, you want to start a social media monitoring program. That's great--but what do you need to know before you get started? In this session, we'll help you get off on the right foot with effective planning.
2:50pm-3:10pm (20m) Marketing
The Email Gold Rush - Seeking Opportunity in Recent Changes to the Inbox
Jared Goralnick (AwayFind)
Email is the largest use of our time and most comprehensive database of our activities, but before recent changes to platforms like Microsoft Exchange and Google Gmail, we've had serious barriers to improving the email experience or leveraging its data. Jared Goralnick, Founder of AwayFind and Inbox Love, outlines this opportunity for customer acquisition, user engagement, and the future of email.
3:20pm-3:40pm (20m) Strategy & Business Models
Business Development at a Startup
Adam Goldstein (Hipmunk)
Starting a company often involves a few critical "first deals" that determine whether the company will be able to launch and sustain itself. This talk will tell the story of Hipmunk, a search site that broke into the notoriously difficult travel industry, from the perspective of the co-founder who got the initial deals that allowed Hipmunk to take off.
10:20am-11:10am (50m) Conversations
Blowing It Up
Cindy Gallop (IfWeRanTheWorld)
There’s a different kind of Matrix out there, and it’s the way business operates in the old world order. But it doesn’t have to be that way. Join Cindy Gallop for a conversation on rethinking, reinventing and redesigning your business for the future. Please come prepared to share your own experiences, challenges and questions.
11:25am-12:15pm (50m) Conversations
The Psychology of Music and How It Can Be Used To Enhance and Create New Links With Consumers
Yale Fox (The 194 Group)
A conversation with Yale Fox
1:30pm-2:20pm (50m) Conversations
The Coming Wave: Exploring Women, Innovation, and Social Technology
Jessica Faye Carter (Toour)
Conversation with Jessica Faye Carter
9:00am-9:50am (50m) Development
The Impact of Ads on Performance and Improving Perceived Performance
Julia Lee (Yahoo! Inc.)
Web performance and ad performance go hand in hand and often, ads impact web performance far more than we realize. This presentation talks about the display ad ecosystem, how display ads are integrated into Web2.0 applications, and their impact on different aspects of latency and user experience.
10:20am-11:10am (50m) Development
Kill the Noise: HTML5?…Flash?…Screw It! Just Make Something Awesome
Ryan Hefner (Vimeo), Christoph Ono (GBKS)
In this presentation, Christoph and Ryan will go through a series of case studies and examples that focus on the goals of the project and a look into the craft that went into it's completion, highlighting on the technology decisions and compromises that were made in order to ship a quality product.
11:25am-12:15pm (50m) Development
Mozilla Beyond The Browser
Brendan Eich (JavaScript)
Mozilla has a mission to fight for the user. In a world of mobile devices, tablets, cloud services, and "apps", this means moving beyond the browser with new initiatives.
1:30pm-2:20pm (50m) Development
Cloud Computing: Bubble or Revolution
Robert Scoble (Rackspace Hosting), Allan Leinwand (Zynga), Brad Hargreaves (General Assembly), John Engates (Rackspace Hosting), Ari Levy (Bloomberg News)
Rackspace's Robert Scoble will lead a panel discussion of journalists and industry experts about how the cloud is a revolutionary shift in the technology landscape. The panel will focus on the long term developments of the cloud, how it’s a natural evolution from virtualization and how it truly represents the evolution of technology.
2:50pm-3:10pm (20m) Development
Building your Mobile App Ecosystem
Andre Charland (Nitobi Inc.)
Are you searching for the most effortless, economical way to add mobile to your mix? Learn why building mobile apps using open standards, like HTML5, and open source can produce better apps at a lower cost than native development.
3:20pm-3:40pm (20m)
Going It Alone - Taking Your Shot Without Cofounders or Teamwork
Ted Roden (Fancy Hands)
For background: I quit my job at NYT, while I had two kids and a wife to support. I "took my shot" without cofounders, funding, or any other employees. My talk is about why that's a good thing to do.
10:20am-11:10am (50m) Sponsored
You can level the playing field in the 2012 elections by harnessing mobile, social and cloud
Abe Pachikara (Microsoft), Evan Burfield (Synteractive)
Join our discussion to learn how you can make a material difference in this election cycle about issues important to you, by combining the social marketing skills you use for work assignments with free resources such as: OData based service implementation for mobile apps; tap polling/election data; and TownHall.
1:30pm-2:20pm (50m) Sponsored
What happens when you stop listening to your customers? The Hotmail team will tell you what happens – and what we’ve done to get back on track.
Galileo Vieira (Microsoft)
Think Hotmail is spammy, that it has miniscule storage space, or that it’s old and outdated? Join the discussion to hear what we've learned by listening to our customers and see some of our recent product innovations.
4:00pm-4:05pm (5m) Keynote
Opening Remarks
Brady Forrest (O'Reilly Media, Inc.), Sarah Milstein (TechWeb)
Opening Remarks by Program Chairs, Sarah Milstein and Brady Forrest
4:05pm-4:15pm (10m) Keynote
The Online Animal Economy: Examining the Cute Kitty Video
Patrick Davison (WhatWeKnowSoFar/MemeFactory)
Patrick Davison, WhatWeKnowSoFar/MemeFactory.
4:15pm-4:25pm (10m) Keynote
The Five Laws of Engagement
Siobhan Quinn (foursquare)
In an industry where stickiness defines success, what are the fundamental principles that create an engaging application? Product Manager @ foursquare, Siobhan Quinn discusses these Laws of Engagement, including anecdotes from across the net where following these laws led to tremendous success.
4:25pm-4:35pm (10m) Keynote
Go Inside the Minds of Over 1,700 CMOs
Cindy Finnecy (IBM)
IBM Keynote
4:35pm-4:45pm (10m) Keynote
Sex, Lies, and Data Mining
R. Luke DuBois (Polytechnic Institute of NYU)
http://perfect.lukedubois.com
4:45pm-4:55pm (10m) Keynote
How the Internet is Changing the Fashion Industry
Elena Silenok (Clothia)
Keynote by Elena Silenok
4:55pm-5:05pm (10m) Keynote
Myth of the Dying Mouse: Why There is No Such Thing as Convergence in Consumer Electronics
Johnny Lee (Google)
In this short talk, I hope to convince you why that is might be a foolish perspective to take and why our future is not one type of computing, but rather a constellation of increasingly diverse increasingly specialized computing devices.
5:05pm-5:10pm (5m) Keynote
VC Perspective
Joanne Wilson (Gotham Gal), Mo Koyfman (Spark Capital)
Joanne Wilson and Mo Koyfman discuss the VC perspective and introduce the Startup Showcase.
10:20am-11:10am (50m) Sponsored
Go Inside the Minds of Over 1,700 CMOs
Cindy Finnecy (IBM)
What are the key trends that impact marketing today and have the potential to transform the discipline? How are marketing executives responding to the increasing influence of social media, big data and the escalating demands of more knowledgeable, empowered customers? How are they managing the digital transformation that is changing the way people communicate and interact?
11:25am-12:15pm (50m) Sponsored
Developers Meet Windows Phone – Delighting Your Users Just Got Easier
Danilo Diaz (Microsoft)
In this session we will show you how to take advantage of the proven Windows Phone platform and design principles that allow developers of all skill levels to create engaging and intuitive apps.
2:50pm-3:10pm (20m) Sponsored
An expert's guide to making a website slow! Anti-design patterns
Bob Buffone (Yottaa)
Slow websites are bad for business and bad for users. Learn how to prevent them by learning the patterns for making a website slow.
9:50am-10:20am (30m)
Break: Coffee Break
11:10am-11:25am (15m)
Break: Session Break
12:15pm-1:30pm (1h 15m)
Break: Lunch
2:20pm-2:50pm (30m)
Break: Coffee Break
3:40pm-4:00pm (20m)
Plenary
To be confirmed
5:10pm-7:00pm (1h 50m) Events
Startup Showcase
Joanne Wilson (Gotham Gal), Mo Koyfman (Spark Capital)
Highlighting the startup ecosystem’s creativity and variety, the Startup Showcase will give you a chance to see the newest Web 2.0 companies entering the market.
  • Visa
  • IBM
  • HP
  • Microsoft Corporation
  • dynaTrace
  • EffectiveUI
  • Elastic Path
  • FireHost
  • IBT
  • Litle & CO
  • Plimus
  • Quest Software
  • Research In Motion
  • SoftLayer
  • Yottaa

Ally Parker
aparker@techweb.com

Kaitlin Pike
(415) 947-6306
kpike@techweb.com

View a complete list of Web 2.0 Expo contacts.