Web 2.0 Expo New York 2011 Schedule

Below is the preliminary schedule for Web 2.0 Expo New York. We'll be confirming more sessions and adding them to this schedule in the coming weeks.

Customize Your Own Schedule

Create your own Web 2.0 Expo New York schedule using the personal scheduler function. Mark the workshops, sessions, keynotes, and events you want to attend by clicking on the calendar icon [calendar icon] next to each listing. Then click on "personal schedule" below and get your own customized schedule generated.

New York East
Add Information Design for an Instrumented World to your personal schedule
9:00am Information Design for an Instrumented World Hannah Donovan (Independent)
Add Guerrilla Research Methods to your personal schedule
1:00pm Guerrilla Research Methods Todd Zaki Warfel (Messagefirst)
Conference Room D
Add Designing for Tablet Experiences to your personal schedule
9:00am Designing for Tablet Experiences Henrik Olsen (Hot Studio Inc.,)
Add New Metrics for New Media to your personal schedule
1:00pm New Metrics for New Media Margaret Francis (Exact Target/ CoTweet), Susan Etlinger (Altimeter Group), Blake Robinson (False Idols)
New York West
Add Supercharging Your Brand on Facebook to your personal schedule
9:00am Supercharging Your Brand on Facebook Dennis Yu (BlitzLocal), Eric Ludwig (Rosetta Stone), Enrique Gonzales (AARP), Sundeep Kapur (NCR)
Add 101 Killer SEO & PPC Strategies & Tactics to your personal schedule
1:00pm 101 Killer SEO & PPC Strategies & Tactics Stephan Spencer (The Art of SEO), Mona Elesseily (Page Zero Media)
Conference Room E
Add The New Startup Stack to your personal schedule
9:00am The New Startup Stack Trevor Burnham (HubSpot)
Add Ignite to your personal schedule
7:30pm Ignite
Room: Metropolitan Ballroom
Ignite
12:00pm Lunch
Room: Central Park
4:00pm Dinner
Room: On Your Own
9:00am-12:00pm (3h) Design & UI, Workshop
Information Design for an Instrumented World
Hannah Donovan (Independent)
If you want to add stats, graphs and other bits of lifestream data to your web app, this workshop is for you. Leave with an understanding of how to wrestle with interaction design challenges such as: dealing with too much/too little user-generated data; what to show different user types (e.g. logged in/out users); when to show aggregate vs. individual datasets and more.
1:00pm-4:00pm (3h) Workshop
Guerrilla Research Methods
Todd Zaki Warfel (Messagefirst)
This hands-on session will cover a number of low cost, yet powerful research methods to help you make better data-driven design decisions. We’ll provide a number of techniques for recruiting research participants, creating better research questions, and what to do with your data once you’ve conducted your research.
9:00am-12:00pm (3h) Design & UI, Workshop
Designing for Tablet Experiences
Henrik Olsen (Hot Studio Inc.,)
If you’re ready to jump into designing for tablets, this will be a great two-part workshop for you. Given the mass adoption of tablet devices over this past year,this workshop has been created to present the fundamentals of designing tablet applications as well as tablet optimized web sites. Learn from a leader in adopting classic design principles to the rapidly evolving world of tablets.
1:00pm-4:00pm (3h) Marketing, Workshop
New Metrics for New Media
Margaret Francis (Exact Target/ CoTweet), Susan Etlinger (Altimeter Group), Blake Robinson (False Idols)
n this workshop, we’ll examine how social media metrics are evolving, how leading brands are approaching the many challenges of social media measurement and which blend of quantitative and qualitative data can best illuminate online relationships.
9:00am-12:00pm (3h) Workshop
Supercharging Your Brand on Facebook
Dennis Yu (BlitzLocal), Eric Ludwig (Rosetta Stone), Enrique Gonzales (AARP), Sundeep Kapur (NCR)
In this session attendees will be given the most up to date information on effective strategies in Facebook Ads. How to judge a fan's worth, knowing the right time to create multiple pages, segmenting users and then sending the appropriate messages are included in the presentation. Attendees will gain an understanding of just how to leverage their brand's growth on Facebook.
1:00pm-4:00pm (3h) Workshop
101 Killer SEO & PPC Strategies & Tactics
Stephan Spencer (The Art of SEO), Mona Elesseily (Page Zero Media)
Make your PPC (paid search) and SEO (organic listings) marketing initiatives really hum! In this workshop, you'll learn what it takes to compete effectively. From workshop learnings, attendees will be able to incorporate practical tips, tactics, techniques and tools directly into SEO and PPC initiatives the very next day!
9:00am-12:00pm (3h) Development, Workshop
The New Startup Stack
Trevor Burnham (HubSpot)
This workshop will focus on using CoffeeScript on the server side with Node.js and the Express framework. We'll build a full-fledged backend, complete with MongoDB persistence and unit tests. On the front-end, we'll use Backbone.js and HTML5's local storage to handle data monitoring and syncing.
1:00pm-4:00pm (3h) Development, Workshop
HTML5 and the dawn of rich mobile web applications
James Pearce
Learn how web technologies such as HTML5, CSS3 and JavaScript are enabling a new genre of beautiful, powerful, cross-platform mobile applications.
7:30pm-9:30pm (2h) Events
Ignite
Join us for Ignite, a fun, high-energy evening of “speed presentations” given by people like you.
12:00pm-1:00pm (1h)
Break: Lunch
4:00pm-7:30pm (3h 30m)
Break: Dinner
  • Visa
  • IBM
  • HP
  • Microsoft Corporation
  • dynaTrace
  • EffectiveUI
  • Elastic Path
  • FireHost
  • IBT
  • Litle & CO
  • Plimus
  • Quest Software
  • Research In Motion
  • SoftLayer
  • Yottaa

Ally Parker
aparker@techweb.com

Kaitlin Pike
(415) 947-6306
kpike@techweb.com

View a complete list of Web 2.0 Expo contacts.