Play to Win: How RadioShack and Foursquare Partner on Location Marketing

Adrian Parker (RadioShack ), Eric Friedman (Foursquare)
Marketing, Social Media
Location: New York West Level:
Average rating: *....
(1.33, 6 ratings)

The future of retail lies in a brand’s ability to evolve with
technology. With a commitment to test, learn and embrace new ways of
connecting with consumers, RadioShack has partnered with Foursquare to
create several location based campaigns. As smartphones become the 1st
screen of interaction for many, both companies will share how they are
approaching the future of engagement and powering business growth.
Enjoy an interactive session—with lessons learned on what works and
what doesn’t—as a 90-year-old retailer and a hip tech platform come
together to power real-time shopping.

Photo of Adrian Parker

Adrian Parker

RadioShack

Adrian D. Parker is Social Media Director at RadioShack Corporation where he oversees the multi-channel experience to increase consideration, purchase, loyalty and advocacy. He launched RadioShack’s social media practice in 2010 and manages a team that develops enterprise-wide solutions across product marketing, customer care, media relations, e-commerce and human resources.
An award-winning brand strategist, Parker has 10 years of agency and client side expertise managing advertising, PR, web, CRM and international campaigns in specialty retail. He started his career at Footaction USA and Foot Locker where he rose to increasing levels of responsibility, including advertising, online marketing and brand development. Parker also served as Director of Marketing for Liz Claiborne’s retail division in New York City. In 2007 he founded The Parker Marketing Group, a marketing communications firm located in Dallas providing Fortune 500 solutions to retailers and small businesses.
A graduate of Florida A&M University, Parker has been recognized by various publications for achievements in business and regularly counsels entrepreneurs and youth organizations. He and his wife, Alisha, are also active in several local community interests.

Photo of Eric Friedman

Eric Friedman

Foursquare

Eric Friedman is Director of Business Development at Foursquare. Eric
was formerly at Union Square Ventures, a VC firm focussed on early
stage web services and technology companies. He also spent three
years working at Reprise Media, a full service SEM, SEO, and social
media agency startup that was acquired by IPG in 2007. Prior to that
Eric spent time at Grey Advertising working at Mediacom and Beyond
Interactive with clients within both divisions. Eric has combined his
entrepreneurial interests and experience in product management,
finance, marketing, and account management in his work. Eric has a
BBA from George Washington University.

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  • IBM
  • HP
  • Microsoft Corporation
  • dynaTrace
  • EffectiveUI
  • Elastic Path
  • FireHost
  • IBT
  • Litle & CO
  • Plimus
  • Quest Software
  • Research In Motion
  • SoftLayer
  • Yottaa

Ally Parker
aparker@techweb.com

Kaitlin Pike
(415) 947-6306
kpike@techweb.com

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