From Intent to Expression: The Meaning of Payments in the Web 2.0 World

Ben Saren (Litle & Co.)
Location: Riverside Ballroom Level:

Despite the bubble burst at the new millennium, we’ve all known this day was coming. Denizens are more digital than ever before. The implications for commerce—retail and service—are profound and changing as we speak. We now manage complex customer relationships with consumers with whom we’ve never had a storefront relationship, retail or otherwise. Our transactions, our conversations, our service is now virtual—so how do we know we know that we’re giving these new customer relationships what they need or deriving from our customers all that we can be? Digital payments are customer expressions—statements of behavior and interest. Looking at these transactions, previously looked at through functional lenses only, for the richness they hold is the root of payments intelligence. Payments intelligence is a new layer of CRM which Web 2.0 demands.

Photo of Ben Saren

Ben Saren

Litle & Co.

Ben Saren is Vice President of Marketing at Litle & Co., a ten year old e-commerce payments processing and intelligence company in Lowell, MA. Prior to joining Litle, Ben was founder and CEO of, the pioneer in hyper-local search, with the backing of several of the world’s most recognized investors.

Saren has been covered everywhere from industry blogs to The Wall Street Journal. He’s a frequent speaker on innovation, marketing, e-commerce, and entrepreneurship at industry conferences around the US and at Boston area colleges and universities. Ben resides in Boston with his wife and is a lifelong Red Sox fan. Find him on twitter @bsaren.

  • Visa
  • IBM
  • HP
  • Microsoft Corporation
  • dynaTrace
  • EffectiveUI
  • Elastic Path
  • FireHost
  • IBT
  • Litle & CO
  • Plimus
  • Quest Software
  • Research In Motion
  • SoftLayer
  • Yottaa

Ally Parker

Kaitlin Pike
(415) 947-6306

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