Kill the Noise: HTML5?…Flash?…Screw It! Just Make Something Awesome

Ryan Hefner (Vimeo), Christoph Ono (GBKS)
Location: Conference Room E Level:
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The debate has scorched the internet a thousand times over. And Apple, Inc. has helped hoist the flag that the standards crowd happily stand behind, while the Flash patriots try to defend a tool that has helped pushed the boundaries of the web and interactive experiences as we know it. With the Flash vs. HTML5 debate being a never ending topic of discussion, it seems like the underlying reason behind this whole debate has been lost. Is the goal to fight for a specific standard to prevail, or should we be focusing on the real hot topic – making something that is truly useful for people that has been built with knowledge, care and attention to detail?

While a carpenter should be familiar and knowledgable about each kind of wood, tool and joint to use for a project, the same rules apply to the designers and developers working in the interactive space. We should not lose sight about the end goal, which is creating a product or service that is useful, intelligent, usable and well-crafted, choosing the right tools and techniques to get the job DONE!!

In this presentation, Christoph and Ryan will go through a series of case studies and examples that focus on the goals of the project and a look into the craft that went into it’s completion, highlighting on the technology decisions and compromises that were made in order to ship a quality product.

Photo of Ryan Hefner

Ryan Hefner


Ryan Hefner is an Engineer at Vimeo, where he heads up the company’s Flash Development Team. He’s currently the lead designer/developer of Couch Mode, Vimeo’s web-based TV optimized viewing experience (originally launched on GoogleTV, now accessible on all browsers).

In addition to Vimeo, Ryan started Rock Kick Co., an independent design and research company, in early 2011. The first project being launched under the brand is Listly (, a personal wish list service that makes it easy to share the things you want with the people you love.

Before Vimeo, Ryan was a Senior Interactive Developer at Fantasy Interactive (Fi), a Stockholm and New York-based firm, where his main focuses were user experience design/information architecture and interactive development. He worked with clients like DirecTV, EA Sports and Nintendo.

Christoph Ono


Formally I am a Interaction designer and developer, but I like to see myself more as a user experience craftsman. I’ve had the opportunity to build web sites, portals and applications for a high-profile clients from Porsche, MTV and Nintendo, to EA and CNN.

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Vincent Visco
10/18/2011 11:15am EDT

is the slide show from the New York session on line anywhere?

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