Cause Marketing: What's Working and What Isn't

Oliver Hurst-Hiller (DonorsChoose.org)
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“Doing well by doing good” is a reality for the many companies that
have succeeded in attracting attention to their products by rallying
people around causes. But if you’re organization isn’t cause-driven,
how can you approach Cause Marketing authentically and effectively?
Bring your own experiences and questions to this conversation w/Oliver
Hurst-Hiller, the CTO & EVP of Product for DonorsChoose.org.

Photo of Oliver Hurst-Hiller

Oliver Hurst-Hiller

DonorsChoose.org

Oliver is responsible for the technology and user experience that power DonorsChoose.org’s unique philanthropic marketplace. Prior to joining the team, Oliver managed product engineering projects for Microsoft’s new Internet search engine, now called Bing. He also helped start Microsoft Live Labs, an applied research laboratory for Internet technologies. Oliver joined Microsoft when the Windows division acquired EQuill, a venture-backed startup that he co-founded and led for three years as CEO. He is the co-inventor of 11 issued U.S. patents related to Internet search technologies. Oliver earned a Computer Science degree from Brown University and spent the first 13 years of his academic career attending New York City public schools.

  • Visa
  • IBM
  • HP
  • Microsoft Corporation
  • dynaTrace
  • EffectiveUI
  • Elastic Path
  • FireHost
  • IBT
  • Litle & CO
  • Plimus
  • Quest Software
  • Research In Motion
  • SoftLayer
  • Yottaa

Ally Parker
aparker@techweb.com

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(415) 947-6306
kpike@techweb.com

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