You can level the playing field in the 2012 elections by harnessing mobile, social and cloud

Abe Pachikara (Microsoft), Evan Burfield (Synteractive)
Location: Conference Room F Level:
Average rating: *****
(5.00, 1 rating)

A whopping $8 billion – - that is how much will be spent in the 2012 elections.

While much of this will be traditional media spend, social engines will again drive increasingly agile grass roots advocacy. The lessons and practices from “America” fueled the Arab Spring, which in turn can further evolve during the US elections, through you. Our discussion will focus on how you can make a material difference in this election cycle about issues important to you, by combining the social marketing skills you use for work assignments with new free tools and tips. For example, help your community leader, PAC, or state congressman to crowdsource their issues, syndicate Pew data, mobilize fact checking & opposition research, and more. Deploy mobile apps that enable activism on the fly. History will be made and more than before, you can influence it.

Join us to hear about lessons and free resources you can use such as: enable OData based service implementation for mobile apps; tap polling/election data; and harness TownHall. Townhall is a free social engagement platform with such building blocks as: moderated and community forums; themes available out of the box; Points + Badges for engagement; polling; events functionality; native code for iPhone, iPad, Android and Windows Phone. It has been used by organizations ranging from Egyptian protest groups, Colombia’s presidential election, and US House Republican leadership.

Shaping the discussion will be: AJ Singh, CEO of Modularis; Erren Lester, Director of Product Management at Synteractive; and Abe Pachikara, US Developer Adoption Lead for Cloud at Microsoft.

You’ll walk away with code samples, access to a free Azure demo account and pointers to community discussions you’ll find helpful

This session is sponsored by Microsoft

Abe Pachikara


Abe Pachikara is U.S. Cloud Computing Developer Evangelism & Adoption Lead at Microsoft, where he reaches millions of developers and decision makers, gets them up to speed and esctatic about the enterprise-grade cloud computing solution offered by Microsoft (“Windows Azure Platform”), and helps them try it out!

Photo of Evan Burfield

Evan Burfield


Evan co-founded Synteractive in 2003 and in his role as Chairman and CEO, he is responsible for all aspects of corporate direction and strategy.

Evan launched his dynamic, entrepreneurial career in 1996 by founding netDecide, the leading provider of enterprise wealth management solutions to top tier financial service firms such as Bank of America and Ernst & Young. Under his leadership, netDecide won numerous analyst recommendations and accolades, including the Investor’s Choice Award by the Financial Services Outlook Conference in 2001. The company was sold to Informa Investment Solutions in 2003, at which time it was profitable with over $11 million in annual revenue.

Prior to Synteractive, Evan served as Director of Strategy for Oakwood Global Finance, a London-based global financial services firm focusing on building lending companies, acquiring and selling loan pools, issuing loan securitizations and structured credit products, and investing in support businesses. He served as the primary strategic advisor to the firm’s CEO, examining business models, markets, and potential new businesses and divestitures as well as managing the business planning process for new ventures.

Evan holds a First Class degree in Joint Honors Philosophy, Politics and Economics from St. Catherine’s College at the University of Oxford. While at Oxford, he won the Webb Medley prize for most outstanding thesis for his work on the effects of organizational incentives on knowledge sharing. Selected as one of the Top 40 Emerging Leaders in Washington, DC by Business Forward Magazine, Evan was a Finalist for the Greater Washington Ernst & Young Entrepreneur of the Year Award in 2001 as well named a 2001 Young Lion by the Washington Post.

Evan’s recent speaking engagements include the 2007 Creative Economy summit, the 2007 New New Internet Conference, and the 2008 DISA Conference—discussing the possibilities of advanced information technologies and organizational approaches to war fighting and peacekeeping.

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