Analytics: What You Need to Know Before You Start

Adele McAlear (Edelman Digital)
Strategy & Business Models
Location: Conference Room D Level:
Average rating: *....
(1.80, 5 ratings)

So, you want to start a social media monitoring program. That’s
great—but what do you need to know before you get started? In this
session, we’ll help you get off on the right foot with effective
planning. Learn the key role of reverse-engineering your program from
business objectives in order to gain the best insights, collect the
proper data and look at the right benchmarks. Understand how to match
your needs with qualitative and quantitative analysis and get an
overview of the tools will help you (some of them free). You’ll leave
this session with the knowledge you need to make sure that your
investment into social media monitoring, measurement and analytics
pays off.

Photo of Adele McAlear

Adele McAlear

Edelman Digital

Adele McAlear is an early adopter of social media with over 25 years marketing experience. She is currently the Director of Operations for Measurement and Analytics for Edelman Digital in Montreal, Canada. Previously, Adele spent 4 years as a consultant focused on helping businesses integrate social media into their marketing mix. She was named one of the Top 10 Most Influential Women in Social Media in Canada and her expertise has been featured in The New York Times, The Wall Street Journal, and in other prominent media. Adele McAlear speaks regularly at conferences about marketing, social media and digital legacy and is a marketing mentor at Montreal-based startup accelerator, FounderFuel. Since 2008, her blog Marketing Monster ( examines developments in social media and how they apply to marketing. Find her on most social networks with the user name AdeleMcAlear.

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