Eight Lessons for Developing Tablet Apps (for Non-Developers)

Scott Smith (Time, Inc.)
Strategy & Business Models
Location: Conference Room D Level:
Tags: mobile
Average rating: ****.
(4.00, 9 ratings)

This session will cover the ins and outs of tablet application
development from a non-developer’s perspective, based on the
experience of launching a suite of applications across a range of

We’ll review the most popular tablet operating systems, and the
advantages and disadvantages of working with a third party to develop
applications, as well as some suggestions for how to set “rules of the
road” and what not to say to the developers you’re working with.
(Hint: avoid such phrases as “This is an absolute must-have” and “ I
have an ask.”)

Other general principles of development will also be reviewed, such as
preventing scope creep, factoring the “mythical man month” into your
planning, and shortening the development cycle… which makes everyone
happy, even (especially?) if that means removing yourself from the
weekly development process.

Photo of Scott Smith

Scott Smith

Time, Inc.

Scott Smith is the Senior Director of IT Publishing Solutions at Time
Inc., where he leads (and takes most of the credit for) a
twenty-person team that helps develop and integrate software across
the enterprise. Last year, Time Inc. collaborated with WoodWing
Software to launch the TIME Magazine iOS application on the same day
as the first Apple iPad was released, and has since rolled out
multiple magazine applications for the various tablets, resulting in
hundreds of thousands of downloads over the past year and a half. Not
surprisingly, Scott takes most of the credit for that work too.

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Ally Parker

Kaitlin Pike
(415) 947-6306

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