The future of ecommerce: frictionless, social and everywhere.

The continual evolution in connected technology and the prevalent presence of social media has moved ecommerce beyond the traditional retail model. The new frontier in ecommerce is now in digital media and content—games, books, software, news, music, video, professional journals—and how it will be delivered—not only traditional computers, but mobile devices, game consoles, set-top boxes, even vehicles and appliances. In short, the “internet of things”.

As consumers demand more than just a shopping cart, enterprises must evolve their ecommerce strategies to provide an experience that is frictionless, social and everywhere.

This presentation will explore:

- How enterprises can monetize digital content when the product is expected to be free

- How connected devices compel us to re-think everything about APIs

- How industry leaders go beyond the transaction to Digital Relationship Management

This session is sponsored by Elastic Path Software