The future of ecommerce: frictionless, social and everywhere.

Cliff Conneighton (Elastic Path Software)
Location: Riverside Ballroom Level:
Average rating: ***..
(3.60, 5 ratings)

The continual evolution in connected technology and the prevalent presence of social media has moved ecommerce beyond the traditional retail model. The new frontier in ecommerce is now in digital media and content—games, books, software, news, music, video, professional journals—and how it will be delivered—not only traditional computers, but mobile devices, game consoles, set-top boxes, even vehicles and appliances. In short, the “internet of things”.

As consumers demand more than just a shopping cart, enterprises must evolve their ecommerce strategies to provide an experience that is frictionless, social and everywhere.

This presentation will explore:

- How enterprises can monetize digital content when the product is expected to be free

- How connected devices compel us to re-think everything about APIs

- How industry leaders go beyond the transaction to Digital Relationship Management

This session is sponsored by Elastic Path Software

Photo of Cliff Conneighton

Cliff Conneighton

Elastic Path Software

Cliff is a recognized authority in ecommerce and has helped pioneer the industry. He served as senior vice president for ATG, one of the world’s leading enterprise ecommerce software platform providers before its acquisition by Oracle, and also co-founded iCOMS, the first independent commerce service provider. Cliff has also served as the head of marketing for Lotus Notes before its acquisition by IBM, and as the vice president and service director for Gartner’s largest software practice. Throughout his career he has helped dozens of the world’s best-known brands increase their online revenue and create a tighter community with their customers. At Elastic Path, he is responsible for developing and executing overall business strategy and serves as the general manager for its ecommerce consulting and research division.

  • Visa
  • IBM
  • HP
  • Microsoft Corporation
  • dynaTrace
  • EffectiveUI
  • Elastic Path
  • FireHost
  • IBT
  • Litle & CO
  • Plimus
  • Quest Software
  • Research In Motion
  • SoftLayer
  • Yottaa

Ally Parker

Kaitlin Pike
(415) 947-6306

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