The SEO vs. SMO Debate…Bring it On!

Moderated by:
Rachel Sklar (Change The Ratio )
Ben Elowitz (Wetpaint), Vanessa Fox (Nine By Blue)
Social Media
Location: New York West Level:
Average rating: **...
(2.75, 4 ratings)

Come watch this lively and provocative debate between Vanessa Fox
(representing SEO) and Ben Elowitz (representing SMO) as they duke it
out about the merits of SEO vs. SMO. Learn which practice drives the
most long-term value for a media company and better understand the
core differences and advantages/disadvantages of each practice. This
candid debate will give you an insightful perspective on which
practice you should prioritize to ensure success for your business.

Photo of Rachel Sklar

Rachel Sklar

Change The Ratio

Rachel Sklar is a writer and social entrepreneur based in New York.
She is the co-founder of Change The Ratio, which increases visibility
and opportunity for women in tech. A former lawyer who writes about
media, politics, culture & technology, she is the Editor-at-Large at and was a founding editor at both Mediaite and the
Huffington Post. Her writing has appeared in major outlets like the
New York Times, Newsweek and The Daily Beast, and she speaks widely at
conferences, on panels and on TV. Rachel is a TechStars mentor and an
advisor to several startups, including Hashable, SBNation, Siftee,
Kapost,, The Daily Muse & Honestly Now. She was named to the
Silicon Alley Insider 100 in 2009, 2010 and 2011 and may most reliably be
found on Twitter.

Photo of Ben  Elowitz

Ben Elowitz


Ben Elowitz is a media executive and thought leader on the subject of next-generation digital media publishing. He is the author of Digital Quarters, a blog about the future of digital media and the steps the publishing industry must take to become profitable. He also writes Media Success, a bold and forthright newsletter for digital media thought leaders. His work has been featured on CNNMoney, TechCrunch, All Things D, The Huffington Post, Forbes, Fortune, TIME, paidContent, and, among others.

Elowitz offers fresh, thoughtful and often provocative insights on the digital publishing industry from an executive and consumer perspective, covering a range of sectors and industries including business, media, technology, marketing, and advertising. He provides well-researched analysis of emerging and long-term trends, as well as timely commentary on breaking news.

Elowitz is also co-founder and CEO of Wetpaint, a next-generation media company that is reinventing the media model on the social web. The company is creating a portfolio of best-in-class media properties; the first, Wetpaint Entertainment, delights 18-34 year-old women with in-depth coverage of their favorite TV shows, stars and fashion. Wetpaint Entertainment, which can be found at, attracts more than three million unique visitors and 15 million page views monthly. It also has over a million Facebook fans. Wetpaint has more than 9 million unique visitors monthly on its web properties. Prior to Wetpaint, Elowitz co-founded Blue Nile (NASDAQ: NILE), the largest online retailer of luxury goods.

Photo of Vanessa Fox

Vanessa Fox

Nine By Blue

Vanessa Fox, called a “cyberspace visionary” by Seattle Business Monthly, is an expert in understanding customer acquisition from organic search. She shares her perspective on how this impacts marketing and user experience and how all business silos (including developers and marketers) can work together towards greater search visibility at

She’s also an entrepreneur-in-residence with Ignition Partners and Features Editor at Search Engine Land. She previously created Google’s Webmaster Central, which provides both tools and community to help website owners improve their sites to gain more customers from search. Her book, Marketing in the Age of Google, provides a blueprint for incorporating search strategy into organizations of all levels.

Comments on this page are now closed.


Lorraine Rizzuto
10/13/2011 6:08pm EDT

Lively and provacative as promised!

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