Mobile First

Luke Wroblewski (LukeW Ideation & Design)
Design & UI
Location: New York East Level:
Tags: mobile
Average rating: ****.
(4.75, 12 ratings)

For years, most Web teams have designed for the desktop. Mobile, if it even happened, was a port off the desktop version, designed and built before anyone even considered the mobile experience. This made perfect sense for a while. Browsing the Web on mobile phones was painful; carriers controlled access to the Web on their devices; and mobile network speeds made everything often grind to a halt.

But things have changed so dramatically over the past few years that starting with the desktop may be an increasingly backwards way of thinking about a Web product. Designing for mobile first can not only open up new opportunities for growth, it can lead to a better overall user experience for a Web site or application.

In this presentation, Luke Wroblewski will dig into the three key reasons to consider mobile first: mobile is seeing explosive growth; mobile forces you to focus; and mobile extends your capabilities.

Photo of Luke Wroblewski

Luke Wroblewski

LukeW Ideation & Design

Luke is currently Chief Product Officer and co-founder of Bagcheck Inc. Prior to this, he was an Entrepreneur in Residence (EIR) at Benchmark Capital and the Chief Design Architect (VP) at Yahoo! Inc. where he worked on product alignment and forward-looking integrated customer experiences on the Web, mobile, TV, and beyond.

Luke is the author of two popular Web design books (Web Form Design & Site-Seeing: A Visual Approach to Web Usability) and many articles about digital product design and strategy. He is also a consistently top-rated speaker at conferences and companies around the world, and a co-founder and former Board member of the Interaction Design Association (IxDA).

Previously, Luke was the Lead User Interface Designer of eBay Inc.’s platform team, where he led the strategic design of new consumer products (such as eBay Express and Kijiji) and internal tools and processes. He also founded LukeW Ideation & Design, a product strategy and design consultancy, taught graduate interface design courses at the University of Illinois and worked as a Senior Interface Designer at the National Center for Supercomputing Applications (NCSA), the birthplace of the first popular graphical Web browser, NCSA Mosaic.

Luke’s complete resume and recommendations are available on LinkedIn.

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Lorraine Rizzuto
10/13/2011 5:53pm EDT

This was one of the best sessions I attened.Definately changed my thinking and my strategy moving forward. I would absolutely attend another session given by this speaker.

Picture of Abe Pachikara
Abe Pachikara
10/11/2011 8:05pm EDT

It certainly was a very informative and insightful walk thru of mobile. Was a terrific use of time to attend.

Picture of Tantek Çelik
Tantek Çelik
10/11/2011 12:17pm EDT

Nicely done Luke!

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