The Impact of Ads on Performance and Improving Perceived Performance

Julia Lee (Yahoo! Inc.)
Location: Conference Room E Level:
Average rating: **...
(2.00, 3 ratings)

Web performance and ad performance go hand in hand and often, ads impact web performance far more than we realize. Engineers spend months/years of effort on optimizing performance, but ads are usually of developer control and visibility. This presentation talks about the display ad ecosystem, how display ads are integrated into Web2.0 applications, and their impact on different aspects of latency and user experience. It details the “ad journey” of Yahoo! Mail and how we have applied those learnings to improve the perceived ad experience in our latest release. Methodologies on ad troubleshooting, instrumentation, and monitoring are discussed. In particular, Web 2.0 techniques on how to holistically improve user experience and most importantly, perceived performance, due to ads, are shared.

Photo of Julia Lee

Julia Lee

Yahoo! Inc.

Julia Lee is Senior Director of Engineering at Yahoo! She has been at Yahoo! for 8 years, beginning as a software engineer and moving into management. She currently manages the engineering teams for Mail, Calendar, and Notepad. She has received the Yahoo You Rock Team Award in 2007, the Yahoo! Mail Engineering Excellence Award in 2008, and the Yahoo You Rock Technical Excellence Award in 2010 for Ad Security. Prior to Yahoo!, she founded a couple of VoIP and software consulting startups.
Lee holds a Bachelor’s in Electrical Engineering specializing in Computer Architecture and a Master’s in Computer Science specializing in Databases, both from Stanford University.

Comments on this page are now closed.


Evangeline de Guzman
10/14/2011 7:50am EDT

Hi! Does anyone know where we can download a copy of this presentation?

  • Visa
  • IBM
  • HP
  • Microsoft Corporation
  • dynaTrace
  • EffectiveUI
  • Elastic Path
  • FireHost
  • IBT
  • Litle & CO
  • Plimus
  • Quest Software
  • Research In Motion
  • SoftLayer
  • Yottaa

Ally Parker

Kaitlin Pike
(415) 947-6306

View a complete list of Web 2.0 Expo contacts.