Finding the Keys to the Kingdom: Successful User Acquisition

Kate Huyett (HowAboutWe)
Location: New York West Level:
Tags: startups
Average rating: ***..
(3.00, 1 rating)

The ultimate question facing every new business is simply: How do we get users? In a landscape where what works this month doesn’t the next, where each solution is specific to a specific product (and integrated with the product), how do you decide what strategies to pursue?

HowAboutWe’s co-founders Aaron Schildkrout and Brian Schechter, and joined by their National Marketing Manager Kate Hueytt, will discuss how they’re focused on growing their user-base. The conversation will include case studies of what’s worked – and what hasn’t – for HowAboutWe, including paid acquisition, press and social, and offer some real-world advice from the trenches.

Kate Huyett


Kate Huyett is the National Marketing Manager for, where she applies the data-driven decision making processes she learned while working in finance for 5 years. She is passionate about the interaction between online and offline behaviors in urban areas, which she first studied at Dartmouth as a geography major.

  • Visa
  • IBM
  • HP
  • Microsoft Corporation
  • dynaTrace
  • EffectiveUI
  • Elastic Path
  • FireHost
  • IBT
  • Litle & CO
  • Plimus
  • Quest Software
  • Research In Motion
  • SoftLayer
  • Yottaa

Ally Parker

Kaitlin Pike
(415) 947-6306

View a complete list of Web 2.0 Expo contacts.