Finding the Keys to the Kingdom: Successful User Acquisition

Kate Huyett (HowAboutWe)
Marketing
Location: New York West Level:
Tags: startups
Average rating: ***..
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The ultimate question facing every new business is simply: How do we get users? In a landscape where what works this month doesn’t the next, where each solution is specific to a specific product (and integrated with the product), how do you decide what strategies to pursue?

HowAboutWe’s co-founders Aaron Schildkrout and Brian Schechter, and joined by their National Marketing Manager Kate Hueytt, will discuss how they’re focused on growing their user-base. The conversation will include case studies of what’s worked – and what hasn’t – for HowAboutWe, including paid acquisition, press and social, and offer some real-world advice from the trenches.

Kate Huyett

HowAboutWe

Kate Huyett is the National Marketing Manager for HowAboutWe.com, where she applies the data-driven decision making processes she learned while working in finance for 5 years. She is passionate about the interaction between online and offline behaviors in urban areas, which she first studied at Dartmouth as a geography major.

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