From Zero to 30M Mobile App Installs--with Meaningful Revenue

lisa sullivan-cross (Dictionary.com)
Marketing
Location: Conference Room D Level:
Tags: mobile
Average rating: ***..
(3.00, 1 rating)

What valuable and useful information did Dictionary.com discover when growing from zero to 30 million mobile installs, across the four major platforms, in just over one year? Come to this session to find out. Lisa Sullivan-Cross, VP of Marketing and GM Mobile will share the product development and brand engagement techniques that made mobile a meaningful and high growth revenue channel.

Understanding user behavior on each platform is essential to success in the mobile app space. Learn how to tailor and develop apps for each platform based on usage data, with information on how Dictionary.com’s mobile usage patterns vary from both the online behavior and across the key mobile platforms individually. This presentation will also include information on the marketing programs that fed the growth of the channel, such as developing press worthy-features, great reviews and accolades, grassroots PR/marketing, contests, crowd sourcing and testing new marketing channels e.g. platform agnostic mobile app stores, social marketing and mobile app networks. Lastly, discover the key steps to get the most return from your mobile channel and what the primary recommended monetization tactics are across the various advertising models and network options available today.

lisa sullivan-cross

Dictionary.com

Lisa Sullivan-Cross is VP, Marketing and Business Development and GM, Mobile at Dictionary.com running all marketing programs and partner relationships for Dictionary.com’s web and mobile audience of over 60 million users.

Lisa has 17 years marketing and business development experience and a track record building successful online businesses and divisions. As VP, Online for e5 Global Media, she ran digital operations including marketing and product development for Hollywood Reporter and Adweek. Prior to this, she started the e-commerce division at Lucasfilm and managed revenue generating initiatives and strategic partnership development for StarWars.com. She has also held roles as Director, E-Commerce at Warner Bros. and Director of Marketing at Evite.

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Ally Parker
aparker@techweb.com

Kaitlin Pike
(415) 947-6306
kpike@techweb.com

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