Creation, Curation, and the Ethics of Content Strategy

Margot Bloomstein (Appropriate, Inc.)
Strategy & Business Models
Location: Conference Room D Level:
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From Degas to Danger Mouse, what’s your place in the debate of content creation and curation? Both companies’ and consumers’ expectations of user experience have matured, helping content strategy come to the forefront in driving good user experiences. Content strategists shape communication goals, hierarchy, and taxonomy. Are these innocent choices? Or politics, discrimination, and the dark side of design?

We’ll discuss this through the lens of content correlation and “merchandising” on news sites, editing and mashing up to “create” anew, and curating in traditional settings like museums. From seemingly benign audits and style guidelines through published content packages, do curators create meaning? If so, how should you confront similar choices?

It’s been a breakout year for content strategy. Come hear why now we need to confront its ethical relevance – and learn about the missteps of teams that don’t – through the lens of case studies, Sarbanes-Oxley, user-generated content, and the perspective of the new publishing landscape.

Photo of Margot Bloomstein

Margot Bloomstein

Appropriate, Inc.

Margot Bloomstein, @mbloomstein on Twitter, is the principal of Appropriate, Inc., an independent brand and content strategy consultancy based in Boston. She partners with retailers, universities, and other organizations to help them engage their target audiences and project key messages with consistency and clarity through both traditional and social media.

A participant in the inaugural Content Strategy Consortium, Margot speaks internationally on the evolution of content strategy within interactive agencies; recent engagements include SXSW, Web Content, Web 2.0, Gilbane, and more intimate regional events across the country. Margot also contributes to the growing content strategy community by helping to organize the Content Strategy New England meetup group.

  • Visa
  • IBM
  • HP
  • Microsoft Corporation
  • dynaTrace
  • EffectiveUI
  • Elastic Path
  • FireHost
  • IBT
  • Litle & CO
  • Plimus
  • Quest Software
  • Research In Motion
  • SoftLayer
  • Yottaa

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