Amundsen's Dogs, Information Halos and APIs

Sam Ramji (Cloud Foundry Foundation)
Strategy & Business Models
Location: Conference Room D Level:
Average rating: ***..
(3.33, 6 ratings)

The Web has evolved, moving further and further beyond the browser with a new generation of applications, mobile platforms and connected devices. From the internet of things to internet-enabled cars, everyone from new startups to industry stalwarts must continually reinvent their strategies for a rapidly-moving technology landscape. APIs are the building blocks for the new web, fueling apps, platforms, cloud services and mobile; this talk is about the building blocks you’ll need for your own successful API program.

We’ll discuss a model for choosing and executing the right API business model, using examples of industry success stories and how APIs fuel the new indirect channel. Topics include:

- Market Segment: How an API can extend and accelerate the core business and allow penetration into new markets - Channel Model: Why developers are the new channel partners and how you can successfully incentivize adoption - Industry Goals and Metrics: How to pick and communicate the goals and business model for your API and how that affects your go-to-market and long-term execution - Managing API Programs: What are the core competencies you need on your team? What are the ongoing operational needs of an API program and how do you staff them? - New Roles: The new Web is creating new positions – roles like community managers and developer advocates. How do these affect your API strategy and how can you make sure you’re picking the right roles and putting the right people in them?

Attendees will walk away with a strategic framework and real-world example set for API strategies done right, from strategy to execution.

Photo of Sam Ramji

Sam Ramji

Cloud Foundry Foundation

Sam Ramji is Vice President of Strategy at Apigee, a provider of API products and services. He brings over 15 years of industry experience in enterprise software, product development, and open source strategy. Prior to Apigee, Ramji led open source strategy across Microsoft. He was a founding member of the AquaLogic product team and has built large-scale enterprise and Web-scale applications, leading the Ofoto engineering team through its acquisition by Kodak. Other experience includes hands-on development of client, client-server and distributed applications on Unix, Windows and Macintosh at companies ranging from Broderbund to Fair Isaac. Sam holds a Bachelor of Science degree in Cognitive Science from the University of California at San Diego, and is a member of the Institute for Generative Leadership.

  • Visa
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  • HP
  • Microsoft Corporation
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  • EffectiveUI
  • Elastic Path
  • FireHost
  • IBT
  • Litle & CO
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  • Quest Software
  • Research In Motion
  • SoftLayer
  • Yottaa

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