Supercharging Your Brand on Facebook

Dennis Yu (BlitzLocal), Eric Ludwig (Rosetta Stone), Enrique Gonzales (AARP), Sundeep Kapur (NCR)
Workshop
Location: New York West Level:
Average rating: ***..
(3.40, 5 ratings)

Your brand has hundreds of locations, multiple products, and/or a diverse consumer base. You have a mandate to grow your presence on Facebook. But what should it cost, what strategies are most appropriate for your brand, and what should you expect?

In this session, we’ll reveal how Facebook determines what shows up on your users’ walls and how to leverage that understanding for your brand’s growth. Topics we’ll cover:

What are the most effective strategies in Facebook ads? How much is a Facebook fan worth and how do you accurately measure this? When should you create multiple pages versus just have one page with multiple tabs? How to segment users by fans, friends of fans, and prospects—then message them differently. Which app combos are most appropriate for various situations? What are good benchmarks for cost, timeframe, and results?

Photo of Dennis Yu

Dennis Yu

BlitzLocal

Dennis Yu is CEO of BlitzLocal, a software company building Facebook dashboards for major brands and retail companies.

Prior to BlitzLocal, Dennis spent 4 years at Yahoo! doing analytics and Pay-Per-Click advertising, as well as 3 years at American Airlines performing internet marketing. He has degrees in Finance and Economics from Southern Methodist University and the London School of Economics. He has spoken at Search Marketing Expo, Search Engine Strategies, Web 2.0, The American Marketing Association, PubCon, Conversational Commerce Conference, Pacific Conferences, HostingCon, Affiliate Summit, Affiliate Convention, UltraLight Startups, MIVA Merchant, and other venues. Yu has also counselled the Federal Trade Commission on privacy issues for social networks.

Photo of Eric Ludwig

Eric Ludwig

Rosetta Stone

Eric Ludwig is the Senior Director of Online Marketing at Rosetta
Stone. Before joining Rosetta Stone, Ludwig was President & COO of
Peekyou.com, a People Search start-up based in NYC. Prior to that, he
led AOL’s Search Engine Marketing (SEM) program, where he managed one
of the largest PPC budgets in the world. Since 2007, he’s leveraged
hundreds of millions of dollars in Search and Social spend to drive
growth and engagement at AOL sites like MapQuest, Moviefone, and AOL
News. Ludwig also led AOL’s Renewal and Payment Marketing team, a $200
million P&L tasked with retaining AOL’s most-at-risk customers. Early
in his career he worked in research and product management at NASA’s
NTTC and at VeriSign, and led marketing efforts at start-ups such as
CustomInk.com, ThinkGeek.com, and Procapslabs.com.

Enrique Gonzales

AARP

Digital metrics evangelist, recovering newspaper reporter, cyclist and want-to-be surfer. I’ve been measuring digital since 1996. I’ve had a web metrics title since 2006, but measurement has been critical to all I’ve done in digital as an AOL partner and at Gannett, USATODAY, NPR and now AARP. As a reporter, I wrote for the Wall Street Journal, Washington Times, the Austin American Statesman and the San Antonio Light.

Photo of Sundeep Kapur

Sundeep Kapur

NCR

Sundeep Kapur has been assisting organizations with their converged channel marketing strategies since 1990. From direct marketing to digital to converged, he is a passionate teacher who works with businesses across multiple industries, helping them to enable technology and services to brand, and personalize and speak to consumers more effectively.

He is an industry-recognized expert who has delivered keynotes, run panels, and delivered “relevant, inspirational, and outstanding” education for organizations around the world.

Sundeep is also an avid user of social media, having leveraged words, pictures, and video into a conversational digital book. His daily dose of best practices can be found at EmailYogi.com, where he has more than 1,200 articles on best practices. He authors a column on Social Integration for ClickZ. He has been hosting a monthly phone call on digital marketing best practices since 1999. He has a BA in Economics, a BS in Computer Science, and an MBA.

  • Visa
  • IBM
  • HP
  • Microsoft Corporation
  • dynaTrace
  • EffectiveUI
  • Elastic Path
  • FireHost
  • IBT
  • Litle & CO
  • Plimus
  • Quest Software
  • Research In Motion
  • SoftLayer
  • Yottaa

Ally Parker
aparker@techweb.com

Kaitlin Pike
(415) 947-6306
kpike@techweb.com

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