Ted Schadler

Ted Schadler
Vice President, Principal Analyst, Forrester Research

With 22 years of experience in the software industry, Ted advises Forrester clients in a wide variety of industries on collaboration tools and strategy assessment, telepresence and videoconferencing, instant messaging and Web conferencing, cloud-based email and collaboration, collaboration on smartphones, the consumerization of IT, and surveying and segmenting information workers. In 2009, Ted spearheaded the launch of Forrester’s Workforce Technographics®, the industry’s first benchmark survey of workforce technology adoption. Ted is also the co-author of the new Forrester book, Empowered: Unleash Your Employees, Energize Your Customers, and Transform Your Business, (Harvard Business Press, September 2010). This management book helps CIOs and IT organizations implement strategies for supporting workforce “HEROes” – highly empowered and resourceful operatives – who harness social technology, mobile devices, video, and cloud services to solve customer problems. Ted has appeared as a technology industry expert on ABC, CBC, CNBC, NBC, and PBS and has been quoted in publications such as BusinessWeek, The Economist, The New York Times, and The Wall Street Journal.


Social Media & Marketing
Location: Empire West
Josh Bernoff (Forrester Research), Ted Schadler (Forrester Research)
Average rating: ****.
(4.55, 11 ratings)
Customers now have limitless technology power – mobile, social, video, and cloud. Can your organization handle this? Only 20% of information workers have the tools to reach out to empowered customers. Get a blueprint for how management, IT and empowered employees can innovate to meet the customer challenge. Based on case studies from the new book "Empowered," follow-on to "Groundswell." Read more.
Lotus knows
  • IBM
  • Microsoft
  • Rackspace Hosting
  • 3DVIA
  • Authorize.Net
  • HP
  • Neustar, Inc.
  • OpenSRS
  • open{subnet}

Rob Koziura
(415) 947-6111

Kaitlin Pike
(415) 947-6306

View a complete list of Web 2.0 Expo contacts.