Alex Chung
Strategist, Undercurrent

Web site | @alexanderchung

Alex joined Undercurrent, a digital strategy firm, from Australia, where he was an academic and analyst for the Centre of Industry and Innovation. His research focused on word-of-mouth communication and the application of network theory to consumer behavior. Now, he helps brands navigate the interwebs – in all its craziness.


Big Idea
Location: New York East
Clay Jones (Undercurrent), Alex Chung (Undercurrent)
Average rating: ****.
(4.50, 2 ratings)
Drawing on our experience with some of the world's biggest brands, we have a bold recommendation: strive for smaller things. The world's going that way, in biology, culture, and politics. So why are marketers still chasing big impression numbers? Why are we obsessed with the idea of scale? Let's make small, awesome things, rather than big, crappy ones. Read more.
Lotus knows
  • IBM
  • Microsoft
  • Rackspace Hosting
  • 3DVIA
  • Authorize.Net
  • HP
  • Neustar, Inc.
  • OpenSRS
  • open{subnet}

Rob Koziura
(415) 947-6111

Kaitlin Pike
(415) 947-6306

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