Margot Bloomstein

Margot Bloomstein
Brand & content strategist, Appropriate, Inc.

Web site | @mbloomstein

Margot Bloomstein is the principal of Appropriate, Inc., an independent brand and content strategy consultancy based in Boston. She focuses on crafting brand-appropriate user experiences to help retailers, universities, software companies, non-profits, and other clients engage their target audiences and project key messages with consistency and clarity through both traditional and social media.

A participant in the inaugural Content Strategy Consortium and featured speaker at SXSW 2010, Margot also contributes to the growing content strategy community by helping to organize the Content Strategy New England meetup group. She authored the August 2009 article in A List Apart on making the case for content strategy and speaks nationally on the evolution of content strategy within interactive agencies.


Design & User Experience
Location: Empire East
Margot Bloomstein (Appropriate, Inc.)
Average rating: ****.
(4.00, 12 ratings)
Hear noise of timelines and budgets? That rumble's yet another interactive team working content strategy into their user experience process. So what's in it for you? If you rock IA, design, SEO, or social media, let's talk content strategy. We'll discuss techniques and processes to help you clarify clients' needs, blog with a purpose, and improve user experience--all while saving budget and time. Read more.
Lotus knows
  • IBM
  • Microsoft
  • Rackspace Hosting
  • 3DVIA
  • Authorize.Net
  • HP
  • Neustar, Inc.
  • OpenSRS
  • open{subnet}

Rob Koziura
(415) 947-6111

Kaitlin Pike
(415) 947-6306

View a complete list of Web 2.0 Expo contacts.