Gabe Zichermann

Gabe Zichermann
Author, Speaker, Gamification.Co & Gamification Summit

Web site | @gzicherm

Gabe Zichermann (b. 1974) is an entrepreneur, author and public speaker that coined the term “Funware” to describe the use of game mechanics in non-game contexts. As co-author of the upcoming books “Game-Based Marketing” (Wiley, 2010) and “Funware in Action” (Manning, 2010), Zichermann makes a compelling case for the use of games and game mechanics in everyday life, the web and business. Gabe is the CEO of professional mobile social networking startup beamME where he’s working hard to bring fun to every aspect of interpersonal business. A native of Canada and resident of NYC, Gabe frequently muses about games and the world at


Social Media & Marketing
Location: Empire West
Gabe Zichermann (Gamification.Co & Gamification Summit)
Average rating: *****
(5.00, 5 ratings)
From Foursquare and Gowalla to Yelp and Miso, game mechanics - badges, points, leaderboards, achievements - are popping up all over the web. Learn how to leverage the extraordinary power of these tools to create, engage and excite your online community. This session highlights the most successful strategies and tactics gleaned from nearly 200 interviews for the book "Game-Based Marketing". Read more.
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