Andrew Zolty

Andrew Zolty
Creative Director / Partner, BREAKFAST

Web site

Zolty is the Creative Director and a founder of New York based BREAKFAST – a new agency focused on helping the world better utilize digital in real-world environments. Their most recent creation was developing a bike with a brain in effort to raise money to benefit LIVESTRONG.

Prior to BREAKFAST, Zolty hailed from the world of traditional-digital marketing, and was last seen at Poke London where he made some holograms and a little toy called BakerTweet.

He likes cheese.

Sessions

1:30pm–2:20pm Wednesday, 09/29/2010
What Happens When Our Products Start Talking Back?
Social Media & Marketing
 Location: Empire West
Garrick Schmitt (Razorfish), Usman Haque (Pachube.com), Andrew Zolty (BREAKFAST), Shiv Singh (Pepsico, Inc.), Allison Mooney (MobileBehavior)
Average rating: ***..
(3.00, 6 ratings)
Before we communicated with objects one-way, via "beep." AOL humanized it with “You’ve Got Mail.” Advances in technologies enable smart interactions between objects & people. Intelligence is added in warm/human manner (@BakerTweet alerts when a fresh batch of buns is ready). Contextualizing the new data won’t be easy, but real challenge is what do when products once just marketed talk back? Read more.
Lotus knows
Sponsors
  • IBM
  • Microsoft
  • Rackspace Hosting
  • 3DVIA
  • Authorize.Net
  • HP
  • Neustar, Inc.
  • OpenSRS
  • open{subnet}

Rob Koziura
(415) 947-6111
rkoziura@techweb.com

Kaitlin Pike
(415) 947-6306
kpike@techweb.com

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