Web 2.0 Expo New York 2010 Schedule

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Below are the presentations currently scheduled for Web 2.0 Expo New York 2010. We'll continue to schedule new talks until all time slots are filled. Note that the schedule is subject to change.

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Empire East

11:00am The Reading Experience and The Web Marco Arment (Tumblr & Instapaper), Richard Ziade (Arc90, Inc.)

11:35am Designing for Real-time Data Dashboards Neil Wehrle (betaworks)

1:00pm 10 Sure-fire Communication Tools from a UX Strategist's Toolbox Sarah B. Nelson (Hot Studio)

2:05pm How To Do Lean Usability Testing Andres Glusman (Meetup), Anna DeYoung (Meetup)

3:10pm In Defense of Technology Jamie Kosoy (Big Spaceship)

Empire West

11:00am How a Global Brand built a Thriving B2B Community in Three Months Frank McGillin (Philips)

11:35am It Makes Money--Great. But Is It Funny? Baratunde Thurston (The Onion), Allie Brosh (Self), Matthew Inman (The Oatmeal)

1:00pm Measuring the Future: New Metrics for New Media Margaret Francis (Exact Target/ CoTweet)

2:05pm Facebook is No Longer an Optional Marketing Channel…It’s THE Marketing Channel Michael Lazerow (Buddy Media)

3:10pm Mastering Game Mechanics for Community Building Gabe Zichermann (Gamification.Co & Gamification Summit)

New York East

11:00am Taking an Online Publication to the Next Level Ben Lerer (Thrillist)

11:35am Freemium for Sale: 6 Reasons You'd be Crazy Not to Give Your Software Out for Free Aaron Levie (Box.net)

1:00pm Size Does Matter Clay Jones (Undercurrent), Alex Chung (Undercurrent)

2:05pm Is Noise the New Signal, or is Signal the New Noise? Henry Copeland (Pressflex LLC), Silona Bonewald (Hyperledger), Jonah Peretti (Buzzfeed), Duncan Watts (Yahoo! Research)

3:10pm Mobile Payments and Micro-transactions: Modernizing Purchase Power Michele Anderson (Activate), Elena Krasnoperova (Zong), Mike Sego (Gaia Online)

New York West

11:00am Improve Conversion Rates and Supercharge Growth with OpenID and oAuth Will Aldrich (TripIt)

11:35am The Robot 2.0 : When Social Robots Dream in the Cloud Heather Knight (Marilyn Monrobot)

1:00pm App Stores: What Works for Developers Azeem Ansar (Flurry), Maggie Taylor (Skyhook), Gregor Hochmuth (Google, Inc. )

2:05pm Content Analysis is King Emma Persky (Trampoline Systems)

3:10pm Why Hacking Matters: How to have a Hack Day at your Company or Organization Havi Hoffman (Mozilla ), Akiva Bamberger (Columbia University), Chad Dickerson (Etsy), Tarikh Korula (Uncommon Projects), Meghan Gill (10gen)

Liberty 3

11:00am How to Do Social/Viral Advertising Jonah Peretti (Buzzfeed)

1:00pm Advertising and the Realtime Web: New Monetization Strategies Tobias Peggs (OneRiot)

Riverside Ballroom

11:00am OpenStack-How Open Source Cloud Platforms Can Solve Big Data Needs in a Location-Aware, Socially Connected App World Bret Piatt (Rackspace Hosting)

10:30am Coffee Break
Room: Sponsor Pavilion

11:20am Session Break
Room: Sponsor Pavilion

11:55am Lunch
Room: Sponsor Pavilion

1:50pm Coffee Break
Room: Foyer

2:55pm Session Break
Room: Foyer

9:00am Welcome
Room: Metropolitan East
Welcome

9:05am Keynote
Room: Metropolitan East
This Is How You Mayor: Taking Foursquare Politics To The Next Level Baratunde Thurston (The Onion)

9:15am Keynote
Room: Metropolitan East
Tom Conrad Tom Conrad (Pandora Media)

9:25am Keynote
Room: Metropolitan East
A Conversation with Ryan Sarver Anil Dash (Activate), Ryan Sarver (Twitter)

9:35am Keynote
Room: Metropolitan East
A Conversation with Ryan Sarver and Bret Taylor Anil Dash (Activate), Ryan Sarver (Twitter), Bret Taylor (Facebook)

9:45am Keynote
Room: Metropolitan East
The Future of Work Lukas Biewald (Weights & Biases), Leila Janah (Samasource)

10:00am Keynote
Room: Metropolitan East
A Conversation with Jonathan Miller and Tim O'Reilly Jonathan Miller (News Corporation), Tim O'Reilly (O'Reilly Media, Inc.)

10:15am Keynote
Room: Metropolitan East
I Live in the Future and Here's How it Works Nick Bilton (The New York Times R&D Labs)

11:00am-11:20am (20m) Design & User Experience

The Reading Experience and The Web

Marco Arment (Tumblr & Instapaper), Richard Ziade (Arc90, Inc.)

Marco Arment, creator of Instapaper and Rich Ziade, creator of Readability will discuss the creative ways in which their services are leveraging content on the Web. From providing a better reading experience in the browser to queuing items for reading later on other devices, these tools are providing new, flexible ways to experience content delivered on the Web.

11:35am-11:55am (20m) Design & User Experience

Designing for Real-time Data Dashboards

Neil Wehrle (betaworks)

Understanding what's happening on your site in real-time requires more than just simple visit totals. Chartbeat is a tool designed to give front-line responders in organizations the actionable analytics they need to respond to what's happening on their site.

1:00pm-1:50pm (50m) Design & User Experience

10 Sure-fire Communication Tools from a UX Strategist's Toolbox

Sarah B. Nelson (Hot Studio)

For designers, effective communication with teammates, business owners, and other constituents is 50% of our job but almost 0% of our training. User Experience pioneer Sarah Nelson shares 10 sure-fire techniques from her UX toolbox to help you develop good storytelling, persuasive arguments, and successfully create and advocate for the best user experience in your organization.

2:05pm-2:55pm (50m) Design & User Experience

How To Do Lean Usability Testing

Andres Glusman (Meetup), Anna DeYoung (Meetup)

Andres Glusman VP Strategy & Community at Meetup will share how Meetup built it's own in-house lab and how anyone can do it too. He'll share lessons learned and principles for doing effective usability testing in-house at a super low cost.

3:10pm-4:00pm (50m) Design & User Experience

In Defense of Technology

Jamie Kosoy (Big Spaceship)

Flash wasn't invented for you. Web standards weren't either. In fact, neither design nor technology matter because of designers and technologists. These two disciplines have converged for users - or better yet, for people. Join Jamie as he dives into the zen of our trade and how you can make informed decisions on providing the best experience possible for the people you're trying to reach.

11:00am-11:20am (20m) Social Media & Marketing

How a Global Brand built a Thriving B2B Community in Three Months

Frank McGillin (Philips)

Many brands struggle to integrate social media into the overall marketing mix, especially in the B2B space. Hear from a Global Brand about how to build meaningful, long-term relationships, which have the potential to develop into powerful and emotional connections with customers. You will walk away from this session with practical information to help you execute your online community efforts.

11:35am-11:55am (20m) Social Media & Marketing

It Makes Money--Great. But Is It Funny?

Baratunde Thurston (The Onion), Allie Brosh (Self), Matthew Inman (The Oatmeal)

Everyone knows that the web is now the place where writers and artists can get big by connecting directly with fans. But how do they actually do it? In this session, Baratunde Thurston, Digital Director of The Onion, interviews two creators of successful web comics, Matthew Inman (The Oatmeal) and Allie Brosh (Hyperbole and a Half).

1:00pm-1:50pm (50m) Analytics, Social Media & Marketing

Measuring the Future: New Metrics for New Media

Margaret Francis (Exact Target/ CoTweet)

New media has made new ways of measurement possible, but many companies are using legacy metrics such as impressions and clicks to understand the social web. Join Margaret Francis, VP of Products, Scout Labs for a conversation about how brands approach the challenges of social media measurement in a fluid, real-time world.

2:05pm-2:55pm (50m) Social Media & Marketing

Facebook is No Longer an Optional Marketing Channel…It’s THE Marketing Channel

Michael Lazerow (Buddy Media)

Facebook announced the release of its Open Graph API tool at its developer conference - f8. This new tool will change website publishing and will extend the sharing of Facebook content beyond the company's own portal and onto 3rd party websites through Facebook Connect. This session will provide an in-depth look at how the Open Graph will impact the future of website development.

3:10pm-4:00pm (50m) Social Media & Marketing

Mastering Game Mechanics for Community Building

Gabe Zichermann (Gamification.Co & Gamification Summit)

From Foursquare and Gowalla to Yelp and Miso, game mechanics - badges, points, leaderboards, achievements - are popping up all over the web. Learn how to leverage the extraordinary power of these tools to create, engage and excite your online community. This session highlights the most successful strategies and tactics gleaned from nearly 200 interviews for the book "Game-Based Marketing".

11:00am-11:20am (20m) Strategy & Business Models

Taking an Online Publication to the Next Level

Ben Lerer (Thrillist)

Twenty years ago it took 20 years to build a brand; five years ago it took 5 years, and today it feels like it can happen overnight. Ben Lerer, co-founder and CEO of Thrillist.com, a leading lifestyle publication for men, will give insight into building a brand online.

11:35am-11:55am (20m) Strategy & Business Models

Freemium for Sale: 6 Reasons You'd be Crazy Not to Give Your Software Out for Free

Aaron Levie (Box.net)

Today's technology decisions are now being driven by users, not management. Web-savvy workers are going around cumbersome platforms, deploying free online tools to connect and collaborate, and spreading them in the process. We'll give you six reasons why you'd be crazy not give your software out for free, ranging from the power of user evangelism to incentive to make a better product.

1:00pm-1:50pm (50m) Big Idea

Size Does Matter

Clay Jones (Undercurrent), Alex Chung (Undercurrent)

Drawing on our experience with some of the world's biggest brands, we have a bold recommendation: strive for smaller things. The world's going that way, in biology, culture, and politics. So why are marketers still chasing big impression numbers? Why are we obsessed with the idea of scale? Let's make small, awesome things, rather than big, crappy ones.

2:05pm-2:55pm (50m) Big Idea, Strategy & Business Models

Is Noise the New Signal, or is Signal the New Noise?

Henry Copeland (Pressflex LLC), Silona Bonewald (Hyperledger), Jonah Peretti (Buzzfeed), Duncan Watts (Yahoo! Research)

Every two days the global info glut grows by 5 exabytes, an amount exceeding all the knowledge created by humankind up to 2003. And our personal contact lists now far exceed Dunbar's number, the 148 people who can form a cohesive social unit. Can our brains remain afloat in web 2.0's flood of data and faces? Or do all our new coping mechanisms just make the noise worse?

3:10pm-4:00pm (50m) Mobile, Strategy & Business Models

Mobile Payments and Micro-transactions: Modernizing Purchase Power

Michele Anderson (Activate), Elena Krasnoperova (Zong), Mike Sego (Gaia Online)

Businesses in every sector are looking to tap the possibilities of mobile payments and micro-transactions. To help you get an edge, this panel will give you an overview of the payments landscape and provide a preview of coming attractions.

11:00am-11:20am (20m) Design & User Experience, Development

Improve Conversion Rates and Supercharge Growth with OpenID and oAuth

Will Aldrich (TripIt)

Learn how to build a faster onboarding process that converts better, without cumbersome email verification. See how oAuth helps you build mobile apps and integrate with partners to create exponential growth for your business. Explore the future of open standards and data strategies that empower users by letting them take their information with them, whenever and wherever they need it.

11:35am-11:55am (20m) Development

The Robot 2.0 : When Social Robots Dream in the Cloud

Heather Knight (Marilyn Monrobot)

As robots enter everyday human contexts with access to cloud computing, we are facing a functional and behavioral paradigm shift for robots not dissimilar from the Web 2.0 revolution. People engage differently with physically present characters and are more likely to adopt a technology with whom they enjoy interacting.

1:00pm-1:50pm (50m) Development

App Stores: What Works for Developers

Azeem Ansar (Flurry), Maggie Taylor (Skyhook), Gregor Hochmuth (Google, Inc. )

App stores provide a new revenue model for developers. Speakers from Skyhook and Flurry will share their research into Apple App Store and Android Marketplace trends with raw numbers and analysis. The session will end with Google's thoughts on its Chrome Webstore.

2:05pm-2:55pm (50m) Development

Content Analysis is King

Emma Persky (Trampoline Systems)

Users are demanding more contextual information for the data and content they consume on the web, and information silos are no longer acceptable, but how do you expose your users to the right information amongst the background noise? In this talk I will explore some of the mathematical techniques you can easily implement to analyse your content and provide that much needed context automatically.

3:10pm-4:00pm (50m) Development

Why Hacking Matters: How to have a Hack Day at your Company or Organization

Havi Hoffman (Mozilla ), Akiva Bamberger (Columbia University), Chad Dickerson (Etsy), Tarikh Korula (Uncommon Projects), Meghan Gill (10gen)

A moderated conversation with 4 or 5 technology innovators who are familiar with hack days, either as organizers/facilitators or as hack day participants/winners. The goal of the session is to introduce the basic principles and benefits of internal and external hack days to developers and decision-makers, as a means of inspiring creativity, collaboration, and cross-pollination of ideas.

11:00am-11:55am (55m) Conversation

How to Do Social/Viral Advertising

Jonah Peretti (Buzzfeed)

Covering theory, practice and real-life case studies, this conversation will be led by Jonah Peretti, a master of viral hits. Peretti, founder of BuzzFeed and co-founder of The Huffington Post, has not only created a number of successful media properties, but he's also studied online social behavior. Join him for what promises to be an unusually thought-provoking session.

1:00pm-1:50pm (50m) Conversation

Advertising and the Realtime Web: New Monetization Strategies

Tobias Peggs (OneRiot)

This Web 2.0 Expo “Conversation” is ideal for brand managers and media executives to learn how to build brand awareness, community engagement and drive viral social sharing. This conversation will help the attendees explore, debate, and discuss new advertising and monetization models of the realtime web to help them get in front of the trends.

11:00am-11:20am (20m) Sponsored

OpenStack-How Open Source Cloud Platforms Can Solve Big Data Needs in a Location-Aware, Socially Connected App World

Bret Piatt (Rackspace Hosting)

The explosion of data generated by location-based and real-time applications has created new problems for application developers. In this session, Bret Piatt will lay out a vision of common storage platform, including how the cloud, specifically an open cloud framework, is the best place to bring this data together.

10:30am-11:00am (30m)

Break: Coffee Break

11:20am-11:35am (15m)

Break: Session Break

11:55am-1:00pm (1h 5m)

Break: Lunch

1:50pm-2:05pm (15m)

Break: Coffee Break

2:55pm-3:10pm (15m)

Break: Session Break

9:00am-9:05am (5m) Keynote

Welcome

Thursday's opening remarks by the Web 2.0 Expo NY program chairs Sarah Milstein and Brady Forrest.

9:05am-9:15am (10m) Keynote

This Is How You Mayor: Taking Foursquare Politics To The Next Level

Baratunde Thurston (The Onion)

Keynote by Baratunde Thurston, conscious comic & vigilante pundit, Co-Founder, Jack & Jill Politics, Web Editor, The Onion and Host, Popular Science's Future Of.

9:15am-9:25am (10m) Keynote

Tom Conrad

Tom Conrad (Pandora Media)

Keynote by Tom Conrad, CTO, Pandora Media.

9:25am-9:35am (10m) Keynote

A Conversation with Ryan Sarver

Anil Dash (Activate), Ryan Sarver (Twitter)

Anil Dash, Director, Expert Labs in conversation with Ryan Sarver, Director of Platform, Twitter.

9:35am-9:45am (10m) Keynote

A Conversation with Ryan Sarver and Bret Taylor

Anil Dash (Activate), Ryan Sarver (Twitter), Bret Taylor (Facebook)

Anil Dash, Director, Expert Labs in conversation with Ryan Sarver, Director of Platform, Twitter and Bret Taylor, CTO, Facebook.

9:45am-10:00am (15m) Keynote

The Future of Work

Lukas Biewald (Weights & Biases), Leila Janah (Samasource)

Keynote by Leila Chirayath Janah, CEO, Samasource and Lukas Biewald, Founder & CEO, CrowdFlower.

10:00am-10:15am (15m) Keynote

A Conversation with Jonathan Miller and Tim O'Reilly

Jonathan Miller (News Corporation), Tim O'Reilly (O'Reilly Media, Inc.)

Tim O'Reilly, founder and CEO, O'Reilly Media, Inc. in conversation with Jonathan Miller Chief Digital Officer, Chairman and CEO, Digital Media Group News Corporation.

10:15am-10:30am (15m) Keynote

I Live in the Future and Here's How it Works

Nick Bilton (The New York Times R&D Labs)

How Porn, Neuroscience and Maps can teach us about the future of media and business.