Understanding Internet Memes

Location: Liberty 3
Average rating: ****.
(4.00, 4 ratings)

Memes have gone from inside joke to marketing gimmick to worldwide cultural phenomena, and the key to understanding them is in our own practice. Join Kenyatta Cheese and Ellie Rountree of the web phenom ‘Know Your Meme’ in a conversation about internet phenomena, and the communities from which they emerge.

Photo of Elspeth Rountree

Elspeth Rountree


Listed as a “2009 Silicon Alley Insider 100” and one of the “25 Need-To-Know Bloggers” by Mediaite.com, Elspeth “Ellie” Rountree has appeared as an internet culture expert on major media channels including NBC, FOX, hosted her own show in conjunction with Conde Nast, and has written for the Saving Grace series blog on TNT. She has also recently been cited in the Wall Street Journal and the Huffington Post regarding internet culture. She was also a writer, senior producer, host, and co-creator of both highly successful Rocketboom Tech and Know Your Meme series.

Prior to working at Rocketboom and starting her current freelance consulting career, Rountree graduated with a BS in Cinema and Photography from the Roy H. Park School of Communications at Ithaca College. After moving to New York City, she worked in the photo production field then moved to the newly formed Rocketboom.com. As it’s first full time employee, Rountree helped establish Rocketboom as a leading daily feature news and internet culture program that broadcasts online with over 40,000 daily viewers. Regarded as the first successful videoblog, and the longest running, with over 1,800 full episodes to date with tens of millions of views. Rocketboom has been profiled by the New York Times, Rolling Stone, Forbes, Wired, Business 2.0, Ad Age, PBS, and many other media outlets.

Along with Rocketboom’s success, Know Your Meme was chosen by Time magazine as one of the 50 Best Websites of 2009 and has also been featured in Newsweek, Wired, NPR, Entertainment Weekly, MSNBC, PBS, The Wall Street Journal, Huffington Post, The New York Times, Mashable, TechCrunch among others and is widely regarded as the leading source for internet culture information. Rountree has also spoken at many conferences including Web 2.0, Social Media Week Brazil, Case Camp in Toronto, among many more. She is also an active member of the International Academy of the Digital Arts and Sciences, serving as a judge for the Webby Awards. Rountree lives and works in New York City.

Photo of Kenyatta Cheese

Kenyatta Cheese


Kenyatta Cheese researches and fosters media culture and technology. He is probably best known for co-creating the web series and internet meme database Know Your Meme, often cited as the go to resource for understanding web culture. Kenyatta is often called upon to comment on the state and meaning of internet culture by the likes of NPR, MSNBC, The New York Times, and the parents of close friends. In previous iterations he has worked with the Eyebeam Center for Art and Technology, Manhattan Neighborhood Network, and the online television network Rocketboom.

Lotus knows
  • IBM
  • Microsoft
  • Rackspace Hosting
  • 3DVIA
  • Authorize.Net
  • HP
  • Neustar, Inc.
  • OpenSRS
  • open{subnet}

Rob Koziura
(415) 947-6111

Kaitlin Pike
(415) 947-6306

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