Advertising and the Realtime Web: New Monetization Strategies

Tobias Peggs (OneRiot)
Location: Liberty 3
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The traditional model of serving contextual ads against online search
results has long been the de facto standard in the advertising industry. However, the realtime web, buzzing with interactive social networks,
realtime searches and social sharing, has led to a paradigm shift in the way
online ads are delivered. Ad content that is matched to conversation trends
on the realtime web becomes highly relevant to consumers.

The conversation will revolve around several new monetization models that
are emerging to allow advertisers and brand managers capitalize on this
shift and deliver specific ads based on what consumers care about most. From
various implementations of “sponsored tweets” to innovative “flash commerce”
approaches driven by the likes of Groupon, to OneRiot’s first ad network for
the realtime web, the possibilities are endless for advertisers and brand
marketers to reach millions of users across top Twitter apps, mobile apps,
social networks and content discovery sites.

This Web 2.0 Expo “Conversation” is ideal for brand managers and media
executives to learn how to build brand awareness, community engagement and
drive viral social sharing. This conversation will help the attendees
explore, debate, and discuss new advertising and monetization models of the
realtime web to help them get in front of the trends.

Photo of Tobias Peggs

Tobias Peggs


Tobias Peggs is CEO of OneRiot, the first advertising network for the
realtime social web. He previously held the position of President,
responsible for strategy, sales, distribution and marketing. Prior to
OneRiot, Tobias led strategic initiatives at Netdecisions IT Consulting.
There he built and managed cross-functional teams in the US, UK and India,
delivering high-impact solutions for both consumer web and enterprise
software clients. Tobias holds a PhD in Search Algorithms from Cardiff
University, UK. He also holds a First Class Hons Bachelor’s degree in Civil
Engineering from Loughborough University.

Tobias frequently talks at top technology and social media conferences
including O’Reilly Web 2.0 Expo, SXSW Interactive, LeWeb, Search Engine
Strategies (SES), Search Marketing Expo (SMX), Kellogg Tech Conference, and
many others. Follow Tobias on Twitter @tobiaspeggs.

Lotus knows
  • IBM
  • Microsoft
  • Rackspace Hosting
  • 3DVIA
  • Authorize.Net
  • HP
  • Neustar, Inc.
  • OpenSRS
  • open{subnet}

Rob Koziura
(415) 947-6111

Kaitlin Pike
(415) 947-6306

View a complete list of Web 2.0 Expo contacts.