Expert Panel: SEO Website Clinic: Do your Websites Test Positive for SEO?

Moderated by:
Janine Soika (Verio Inc.)
Bryan Boettiger (Parallel Path), Jon Aron (Parallel Path)
Location: Riverside Ballroom
Average rating: *****
(5.00, 3 ratings)

You are the best of the best when it comes to building websites – but can you say that people can easily find your websites once you make them live? Are you sure that you have incorporated all the SEO tips, tricks, tools, and best practices into the actual infrastructure of your website? Do you want to make sure that you have, along with offering SEO optimized websites to your customers? Talk about a key differentiator against your competition!

Yes – we will give you the run down on best practices and SEO lessons learned. But better yet, we are going to do LIVE website analysis for SEO (this is where the fun begins)! We will pull up volunteer websites and do a full SEO audit looking at and giving you SEO solutions for:

  • Information architecture
  • Directory structure
  • Usability
  • Crawl-ability
  • Inbound links
  • Keyword selection
  • Code review
  • Content review
  • Meta data review
  • Internal link structure
  • Robots.txt file
  • XML site map

No matter what happens in this session, you will walk away with a SEO Audit Checklist and the knowledge you need to make sure your websites are SEO top performers!

  • Sponsored by Verio
Photo of Janine Soika

Janine Soika

Verio Inc.

Janine Soika has over 18 years experience in Strategic and Business-to-Business Marketing, with over 10 years experience within Channel Marketing. Ms Soika has held numerous senior leadership Marketing positions within fortune 500 companies including IBM, Dow Jones Company, AXA Equitable, Wells Fargo Bank, and Arrow Electronics, as well as smaller organizations including Abacus – An Epsilon Company, and start up organizations. Most recently Ms. Soika was running and managing her own Marketing Consulting business called Marketing Strategies prior to joining Verio as the Marketing Leader for their Channel Partner Programs. As the Marketing Leader of Verio’s Channel Programs Ms. Soika manages all marketing responsibilities for growing and expanding Verio’s Partner Channel programs. Some of her most recent accomplishments in this new role include the development and launch of a new partner channel program, launch of a new private partner portal, identification of new channel market segments, development of new partner tools and co-branded collateral, and the launch of a new educational webinar series designed specifically for Verio’s channel partners.

Photo of Bryan Boettiger

Bryan Boettiger

Parallel Path

Providing the technical direction and hands-on Internet marketing expertise for Parallel Path is Bryan Boettiger. Bryan has achieved a solid track record of building successful online marketing programs for numerous firms over the past six years.

Bringing in-depth experience in the highly specialized fields of Organic Search Engine Optimization and PayPerClick Management to Parallel Path, Bryan is able to apply his expertise in innovative ways to achieve measurable results that deliver a compelling ROI to clients.

Bryan earned a Bachelor of Fine Arts from the University of Colorado, and has enjoyed success as an artist, specializing in fine art photography. He is represented nationally by RULE Gallery (Denver, Colorado) and his works have been featured extensively at various national galleries & museums.

Jon Aron

Parallel Path

Jon Aron is the SEO Specialist at Parallel Path. Parallel Path shows companies how to use Organic Search Engine Optimization to improve their search engine rankings, increasing their reach and visibility to the 85% of searchers who click on the first 3 pages of organic search engine results.

Comments on this page are now closed.


Picture of Shirley Bailes
Shirley Bailes
10/14/2010 6:27am EDT

@Clay: Odd. I’ll re-upload them again and see what might be the issue here, but will also send it to you via email.

Picture of Clay Fernald
Clay Fernald
10/13/2010 9:54pm EDT

This was the most informative session for me at Web 2.0 this year. My pass was limited, so I tried my best to make the most of sponsored sessions.

Honestly, I had no idea about SEO and the importance to websites. This was not only informative, but the session offered practical advice for everyone in the room.

@Shirley: Same problem, can’t d/l slides that work.

Picture of Shirley Bailes
Shirley Bailes
10/01/2010 5:15am EDT

@Emily – Could you try again? There are 2 versions, PPT and PPTX. If not, shoot me an email – shirley at oreilly dot com – and I’ll send them over to you.

Emily Squirrell
09/30/2010 1:05pm EDT

Great presentation!

But I can’t seem to download the slides. Are they available elsewhere?

Lotus knows
  • IBM
  • Microsoft
  • Rackspace Hosting
  • 3DVIA
  • Authorize.Net
  • HP
  • Neustar, Inc.
  • OpenSRS
  • open{subnet}

Rob Koziura
(415) 947-6111

Kaitlin Pike
(415) 947-6306

View a complete list of Web 2.0 Expo contacts.