When You Should Not Automate Your Software Testing

Jan Princen (XBOSoft)
Location: Riverside Ballroom

Test Automation is a critical regression activity in software development projects with short development cycles. As features build from iteration to iteration the time required to regression test expands. In these circumstances automation is often viewed as the magic bullet for survival.

However at XBOSoft we found automation projects often fail and we want share some of the key lessons we learned on the reasons why to improve your chances of automation success.

  • Sponsored by XBOSoft
Photo of Jan Princen

Jan Princen


As Managing Director XBOSoft, Jan Princen brings valuable entrepreneurial experience and expertise having successfully started and sold several Internet related companies, including Ziemeer, a Dutch interactive media company. Most recently, he served as Chairman of BMBO, a specialized outsourcing service that delivers high-end ICT products and corresponding services.

Today, Mr. Princen is an active angel investor in the software industry. Currently he is a shareholder and sits on the board of boutique investment firm Intobeta and serves as an non-executive board member of IJOtechnologies a JAVA development company in Chengdu, China and is an advisor of IRLconnect, an award winning company that builds location based online communities.

Jan serves as board member of a charity foundation.

Lotus knows
  • IBM
  • Microsoft
  • Rackspace Hosting
  • 3DVIA
  • Authorize.Net
  • HP
  • Neustar, Inc.
  • OpenSRS
  • open{subnet}

Rob Koziura
(415) 947-6111

Kaitlin Pike
(415) 947-6306

View a complete list of Web 2.0 Expo contacts.